Advertising News, Tips, Tricks & Ideas

The user-generated content marketplace Overwolf has snapped up Nitropay.

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here.

Xbox owners have once again hit back at Microsoft for «very disappointing» advertisements.

Elon Musk claimed Saturday that advertisers were returning to X (formerly Twitter) after an exodus, at a Rome meeting where he also warned Italy's low birth rate could put off investors. The billionaire was a star guest at the Atreju political festival organised by Italian Prime Minister Giorgia Meloni's far-right Brothers of Italy party.

Walmart Inc. has stopped advertising on the social media platform X, the latest major company to do so. 

It’s common for a publisher like Ubisoft to advertise sales and DLC within existing products. Boot up Assassin’s Creed Valhalla, and you’ll be greeted with tiles on the main menu for purchasing additional content and premium items. However, what if an obnoxious full-page ad appeared while playing?

Ubisoft has confirmed that it has joined other major companies who have paused advertising on X, the social media platform formerly known as Twitter, following a Media Matters report which claims that the platform has been running ads for companies including Apple, IBM, NBCUniversal, and Comcast owner Xfinity next to pro-Nazi content. X denies that regular users will see such ads next to extremist content, claiming that Media Matters intentionally manipulated a feed to produce that result.

Assassin's Creed maker Ubisoft has paused advertising on X, formerly known on Twitter, after platform owner Elon Musk endorsed an antisemitic post and Media Matters claimed ads from major corporations were being shown next to harmful, far-right content.

Assassin's Creed publisher Ubisoft has pulled its live advertising from X, formerly Twitter, amidst the ongoing row over antisemitism on the platform.

French publishing giant Ubisoft has pulled advertising from the social media platform formerly known as Twitter.

Ubisoft has pulled its advertising from X, Axios reported.

The European data regulator has agreed to extend a ban imposed by non-EU member Norway on "behavioural advertising" on Facebook and Instagram to cover all 30 countries in the European Union and the European Economic Area, it said on Wednesday.

One year ago, billionaire and new owner Elon Musk walked into Twitter's San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X.

Mobile developer Hutch Games has corrected store listings for two of its free-to-play games following complaints filed with the UK Advertising Standards Authority, and described its omission of explicit disclosure of loot boxes a «mistake».

In a bold move, the Alliance of Digital India Foundation (ADIF) is taking on Google's stranglehold on the AdTech industry. ADIF has released a statement wherein it is raising concern about the lack of fairness, transparency, and healthy competition in the digital advertising realm, alluding to Google's outsized influence. AdTech, a complex ecosystem governing digital advertising, was designed to ensure a level playing field for advertisers and publishers. However, Google's overwhelming market presence and questionable practices have skewed this balance, endangering fundamental principles of fairness and competition.

«When life happens,» runs the copy for Armored Core 6's new ad, «Mechless Mutual Insurance covers everything* to give you peace of mind.» The asterisk will turn out to be quite important. In scenes no Armored Core fan ever thought they'd see, the new game is being marketed with a skit starring Rainn Wilson, the American actor best-known for his role as Dwight Schrute in the Office.

In the lead-up to the release of the PlayStation VR2, Sony ran a marketing campaign to hype up fans. One of the ads featured musician Ozzy Osbourne, who also promoted the VR2 headset on Twitter. One of his tweets, posted on February 20, stated: “Did this spot with @Playstation team. We had a lot of fun. Their new VR2 is really amazing.” The tweet also included a PS VR2 video ad featuring Osbourne.

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Owlcat Games has quickly u-turned on its decision to introduce an advertising tracking solution called AppsFlyer into Pathfinder: Wrath of the Righteous due to a fan backlash that surpassed its "worst expectations."