Skull and Bones has a new release date. Really. Ubisoft revealed that the upcoming pirate MMO is set to raise anchor on February 16th, 2024. There’s a new trailer, and even a deep dive into closed beta, which continues in a new test next week.
21.11.2023 - 12:51 / eurogamer.net / Linda Yaccarino / Elon Musk / Ubisoft Montreal / Oculus Quest / Ubisoft
Assassin's Creed publisher Ubisoft has pulled its live advertising from X, formerly Twitter, amidst the ongoing row over antisemitism on the platform.
Ubisoft is among other firms such as Apple, Disney and Warner Bros Discovery to have paused their advertising on X, BBC News reported today.
In a statement to Axios, Ubisoft said it has disabled advertising for Assassin's Creed Nexus VR, the recently-launched spin-off from its blockbuster series designed for virtual reality headsets.
«We did have a campaign running,» a Ubisoft spokesperson said. «We have paused advertising on X.»
X's own public metrics claimed that Ubisoft's ad had been viewed 10m times on the platform before being disabled.
Corporations have pulled ads after analysis from pressure group Media Matters for America claimed that posts from big name brands posts were being displayed next to X messages that promoted Nazism and Holocaust denial.
The claim has been strongly denied by X boss Linda Yaccarino, and today X launched a lawsuit against Media Matters for America which it claimed had «manipulated» data.
X owner Elon Musk has also denied being antisemetic, following criticism of his sharing of a post containing an conspiracy theory widely regarded as antisemitic which he then labelled «actual truth».
Musk's decisions as owner of X have been repeatedly criticised since he acquired the social media platform last year, such as the reinstatement of numerous accounts that were previously banned for hate speech.
This latest row over antisemitism comes amidst concerns over a rise in both antisemitism and Islamophobia globally, since the war between Israel and Hamas in Gaza began last month.
Both Microsoft and Sony have ditched the ability to share gameplay captures directly to X from Xbox and PlayStation consoles over the course of this year. The changes follow Musk's takeover of X and the move to charge substantial fees for using its API.
Skull and Bones has a new release date. Really. Ubisoft revealed that the upcoming pirate MMO is set to raise anchor on February 16th, 2024. There’s a new trailer, and even a deep dive into closed beta, which continues in a new test next week.
Ubisoft has released a new update for Watch Dogs: Legion despite having previously announced that support for the game has ended. According to Mp1st, the update was released for the PS4 and PS5 versions of Watch Dogs: Legion.
One more grim notch for the 2023 games industry meat grinder. Australian indie studio League of Geeks is laying off over half its staff and pausing development «indefinitely» on early access starship management game Jumplight Odyssey.
Australian studio League of Geeks is pausing development on Jumplight Odyssey indefinitely after making over 50 percent of its workforce redundant.
After Digital Extremes announced that it would be closing its publishing arm and concentrating on in-house projects, Wayfinder developer Airship Syndicate took ownership over their game and committed to development. With Wayfinder in Early Access, the team is previewing the big December update, while also pausing Seasons for the time being.
Ubisoft is still to officially confirm the Beyond Good & Evil 20th Anniversary Edition, but people are now playing the game after an apparent slip-up saw it briefly available via subscription service Ubisoft+.
Some Assassin's Creed Odyssey console players encountered in-game pop-up ads for Ubisoft's Black Friday Sale while playing the game. As per a Reddit video posted by u/triddell24, they stumbled upon an advertisement when toggling open the world map, filling the screen with a dismissible banner for Assassin's Creed Mirage, currently available at a 20 percent discount. Clicking the ‘Buy Now' button would presumably redirect to the store page for Mirage. Players online have understandable expressed their disappointment over the in-game advertisement that interferes with gameplay. Publisher Ubisoft has since apologised for the pop-up, in addition to stating it was a ‘technical error.'
First reported by Rock Paper Shotgun, console players of older Assassin's Creed games like Origins, Odyssey, and Valhalla encountered Black Friday ad pop-ups for the latest entry, Assassin's Creed Mirage, while trying to access in-game menus. Ubisoft has since stated that the ads appeared due to a «technical error» and removed them.
Ubisoft has released a statement regarding players reporting that Assassin’s Creed games have started displaying advertisements for Ubisoft’s Black Friday sale. The company has taken to social media platform X to release its statement, referring to the ads being shown in games as a “technical error”, echoing an earlier statement released to The Verge.
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Companies in the games industry have figured out a stupid number of ways to try and get as much money out of their paying customers as possible, but they never seem to run out of new ideas. Recently, it was reported that ads for Ubisoft’s Black Friday sale had started popping up in-game for some players playing older Assassin’s Creed titles, which, as you might imagine, sparked the ire of many in the community.
It’s common for a publisher like Ubisoft to advertise sales and DLC within existing products. Boot up Assassin’s Creed Valhalla, and you’ll be greeted with tiles on the main menu for purchasing additional content and premium items. However, what if an obnoxious full-page ad appeared while playing?