UK developer and insights firm Playmob has been acquired by Sphaira Innovation for an undisclosed sum.
Overwolf acquires Nitropay
09.05.2024 - 19:47 / gamesindustry.biz
The user-generated content marketplace Overwolf has snapped up Nitropay.
While the exact amount was not provided, the acquisition is said to be an eight-figure deal.
Nitropay, founded in 2017, offers services such as organizing auctions for video advertisements and a customizable video player for websites' ads' instream and outstream.
With the acquisition, the ad tech firm will rebrand into Nitro.
"Advertising in games is set to explode, with projections indicating that by 2027, ad spend in games and social networks will make up approximately 70% of total advertising expenditure.
"With the acquisition of Nitro, Overwolf is not just expanding its reach; we're enhancing our commitment to revolutionizing gaming ad tech," said Overwolf CEO Uri Marchand.
The website gametalkz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Authors
Popular Topics
gamesindustry.biz
23.04.2024 / 11:23
Atari relaunches Infogrames, acquires Totally Reliable Delivery Service
Atari has announced the revival of the Infogrames brand, relaunching it as a publishing label.
gamesindustry.biz
16.04.2024 / 08:29
Ninja Kiwi acquires Legion TD 2 developer AutoAttack Games
Modern Times Group has announced the acquisition of AutoAttack Games via its wholly-owned studio Ninja Kiwi.
gamerant.com
12.04.2024 / 14:37
CinemaCon: Crunchyroll Acquires 3 New Films from Beloved Anime Series
One of the biggest annual trade shows for the movie industry, CinemaCon is an event that has become more and more of a mainstay in the annual pop culture sphere. Specifically dedicated to both movies as well as the craft of physical movie theaters, there was no better stage for Crunchyroll to announce a large slate of theatrical film releases for the North American market and beyond.
gamingbolt.com
04.04.2024 / 19:03
Atari Acquires the Rights to RollerCoaster Tycoon 3
RollerCoaster Tycoon 3, one of the most widely beloved classic PC titles, has seen a change in ownership. Developer Frontier Developments has sold the rights to the game to Atari for a sum of $7 million, it’s been announced.
pcgamesinsider.biz
03.04.2024 / 10:23
Atari acquires Rollercoaster Tycoon 3 publishing rights
Long-running games firm Atari has bought the publishing rights to 2004's Rollercoaster Tycoon 3.
gamesindustry.biz
02.04.2024 / 18:25
Atari acquires RollerCoaster Tycoon 3 publishing rights
Sign up for the GI Daily here to get the biggest news straight to your inbox
eurogamer.net
28.03.2024 / 09:15
Take-Two acquires Borderlands studio Gearbox from Embracer for $460m
Embracer has entered an agreement to sell Gearbox Interactive to Take-Two for $460m.
gamingbolt.com
28.03.2024 / 08:15
Take-Two Interactive Acquires Gearbox Software from Embracer for $460 Million
After months of rumors, the Embracer Group has confirmed an agreement to sell parts of Gearbox Entertainment to Take-Two Interactive for $460 million. The divested assets include Gearbox Software, Gearbox Montreal, Gearbox Studio Quebec and franchises like Borderlands, Tiny Tina’s Wonderlands, Homeworld, Risk of Rain, Duke Nukem and Brothers in Arms.
gamesindustry.biz
25.03.2024 / 12:56
Bidstack exec team acquires Bidstack
The executive team of Bidstack have bought back the in-game advertising platform from investors and shareholders.
tech.hindustantimes.com
22.02.2024 / 15:57
AI startup Jasper acquires image generator Clipdrop from Stability AI
U.S. writing assistant startup Jasper has acquired Clipdrop, an artificial intelligence-powered photo application from Stability AI, the company told Reuters on Wednesday, as Jasper expands its offerings to corporates.
eurogamer.net
09.02.2024 / 16:18
Disney acquires $1.5bn stake in Epic Games, is partnering on "games and entertainment universe" in Fortnite
The Walt Disney Company has announced it's acquiring a $1.5bn USD stake in Epic Games as it launches a multi-year partnership to create an «expansive and open games and entertainment universe connected to Fortnite».