The end of the MrBeast era
In the fall of 2023, a clip ripped from a video by Tom Simons and reposted on X (formerly Twitter) saw Irish YouTube entertainer Seán “Jacksepticeye” McLoughlin strapped to a lie detector test. His friends were grilling him about everything, like whether or not he still enjoyed his job as a YouTuber and how much money he had in the bank. Though sensitive, none of the questions fazed McLoughlin, a video star with millions of subscribers on YouTube. To truly rattle him, his friends had to pull out the big guns — questions that, if answered honestly, would make most squirm. Has YouTube gotten worse as a platform, they probed? Yes, McLoughlin answered, still not missing a beat. And he said Jimmy “MrBeast” Donaldson, YouTube’s biggest creator, was to blame.