Marketing News, Tips, Tricks & Ideas

A new study has found that YouTube is the most popular and trusted platform for discovering new games among players.

Matthew Shell, a LucasArts and games industry veteran, has died.

President Joe Biden today signed into law a package of national security measures, including legislation that will force China-based ByteDance to sell TikTok or see the app banned in the US.

You've two days to sign-up for our free webinar on the new transformative landscape of mobile games and how to succeed within it

Navigating the world of influencer partnerships can be daunting for game publishers and developers, but a well-structured deal can create an invaluable, campaign-defining activation that makes the difference between a game arriving to modest fanfare or becoming an unignorable, widespread presence in gaming culture.

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Day one of the 2024 Game Developers Conference opened with a session about fostering inclusivity and diversity in game communities, with panellists giving a welcome reminder about why this matters and the obstacles standing in the way.

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Getting your game noticed isn't easy, and it's particularly tough for indie game developers right now. Players' gaming backlogs are bigger than ever, and with an abundance of AAA games constantly entering the market – not to mention over 75,000 listed titles on the Steam marketplace – it's no wonder we're all being more selective with what we play.

Nailing the mobile games scene is all about grabbing users' attention, getting them excited to download your mobile game, and ensuring they have a great time playing it. However, as a mobile game developer, you might find yourself at a crossroads when it comes to executing user acquisition campaigns. This could involve establishing an in-house user acquisition team within your studio, leveraging the expertise of a mobile marketing agency, or collaborating with a mobile game publisher.

The games business experiences more than its fair share of controversies, but there's been a clear front runner in the controversy stakes over the past decade or so, and that's free-to-play games.

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In between handing out awards to some of this year's biggest titles such as Baldur's Gate 3 and Alan Wake 2, The Game Awards 2023 featured a variety of game announcements and world premieres.

Larian Studios and Remedy led The Game Awards last night, with Baldur's Gate 3 winning six awards including Game of the Year, and Alan Wake 2 taking home three of the eight it was nominated for.

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I’ve been around the Destiny 2 block long enough to have experienced that the vast majority of past seasons don’t get any marketing, or a revealed name, until the hour that it comes out. I’m pleasantly surprised to see Destiny 2 Season of the Wish get marketing, but I’m still in the dark about the status of The Final Shape.

Grand Theft Auto 6 is apparently finally getting revealed very soon, but it seems like the game is still more than a year away from release, according to a new report shared online today.

In the wake of a messy launch for Cities: Skylines 2, Colossal Order CEO Mariina Hallikainen has published a new blog post addressing the game's issues and detailing some of the fixes that are now in the works.

Physics-based games are catnip to influencers.

Alan Wake Remastered has recouped its development and marketing costs around two years after it launched.

Alan Wake 2 is out now, and though it’s a bit early in its life to see how well it’s doing where sales are concerned, it seems the series as a whole is bringing in the money for developer Remedy Entertainment nonetheless.

By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.

Xbox has kicked off its big holiday season marketing campaign with a new live action trailer titled ‘Wake Up and Dream’.

Microsoft has launched a new "Power your dreams" Xbox marketing campaign for the holidays, featuring various popular games.

We’re moving into the holiday season soon. That means we will see plenty of marketing materials released to hype up console platforms. Thanks to Tom Warren, who pointed out a new trailer drop, Microsoft has already kicked off its holiday marketing campaign. The folks over at Microsoft are highlighting their Xbox Series X/S platform. Featured in the video is the line of video game titles, both first-party and third-party, that you can enjoy. That said, you can look at the first video trailer in the player embedded below. 

Game Developer Deep Dives are an ongoing series with the goal of shedding light on specific design, art, or technical features within a video game in order to show how seemingly simple, fundamental design decisions aren’t really that simple at all.

South Korea's telecommunications regulator said on Friday that Alphabet Inc's Google and Apple have abused their dominant app market position and warned of possible fines totalling up to $50.5 million.

The fact the costs for developing a game have become astronomically high is no secret to anyone, though specific details on a game’s development budget aren’t usually something that developers and publishers share too often, CD Projekt RED has, however, taken a different approach in the past, and has now also confirmed how much it cost to make and market the recent released Cyberpunk 2077 expansion, Phantom Liberty. 

We have a new rumor going around regarding the very much still hotly anticipated Metroid Prime 4.

Children’s horror is a shocking genre, even just knowing these two spaces coexist. While there are many examples of children’s horror out there, some stretch the overlap between horror for adults and spooks for children a tad too far. Horror games like the Five Nights at Freddy’s series and Poppy Playtime have set the trend for games in the horror genre to progressively market more toward children.

We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of «Playing the Edge.» Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!

Germany-based mobile marketing platform Gamelight has won the prestigious Platinum Award for Best AI Tool at the dotComm Awards, a leading international competition celebrating outstanding achievements in web creativity and digital communication. 

The iPhone 15 Pro might not be the best smartphone of this year, but it easily is one of the best, and a lot of that has to do with the cameras that come with the phone. Apple has gone with the same three-camera setup on the back. However, this time around, the company did something different.

A 25-foot Miss Minutes is the weirdest piece of Marvel marketing we’ve seen in a minute.

Alright, I guess the marketing people win this one. I know it's one hundred per cent about getting people to talk about both Starfield and the various people involved in building it, but I am so obsessed with this custom gaming PC. Modelled after the consoles in your Starfield star ship, this rig is a stunner.

During GDC Showcase 23 earlier in the summer, Game Developer publisher Alissa MacAloon and I interviewed game marketing consultant and strategist Chris Zukowski about the mechanics of the Steam marketplace, what strategies work best for smaller developers and how to deal with publishers giving teams the runaround. Welcome to episode 34 of the Game Developer podcast!

With the movie now in theaters, people might have heard about the so-called “” promoting the film online. What exactly is this “battalion,” and why is it so involved with the movie? And what did the Blue Beetle Battalion do for the DC superhero movie? Here’s what you need to know.

Starfield is easily one of the biggest video games launching this year. From the talented folks from Bethesda and also their next new RPG in years, there’s quite a bit of attention on the game. However, it’s also set to be an Xbox exclusive, so those on PlayStation 5 will be left without the game. Still, that hasn’t stopped fans from quickly taking up with the game and all the marketing materials to have been released for it so far. But that has also made some fans a bit uneasy as we’re still left without some information, like how close the game is to hitting the fabled gold status milestone. 

Gamesight CEO Adam Lieb has faced a strange challenge for the last few years while preparing marketing plans for clients: explaining why partnering with a VTuber might be one of the best ways to market their game on Twitch and other livestreaming services.

If you’ve been within a few meters radius of a movie theater recently, you will no doubt have felt the Kenergy. Seas of pink-clad cinemagoers have been attending sold-old screenings of Greta Gerwig’s Barbie, giving the movie the best box office opening of 2023 so far.

Microsoft is no stranger to novelty Xbox collaborations, but its latest is certainly its smelliest. The company is helping Paramount pitch the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem movie by giving away a limited batch of pizza-scented Xbox controllers. Yes, you can smell whiffs of cheese and pepperoni while you play, even if last night's pie is still sitting in the fridge.