Phrasee appoints new CEO to head into the future of AI-based marketing

21.09.2023 - 00:10 / venturebeat.com / New / Ai

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Phrasee, a digital marketing firm in London, said it has appointed Dan Head as CEO as it helps guide content marketers through the AI revolution.

Head was formerly chief revenue officer at Braze, including during its growth from series-B funding to its IPO in November 2021. Before Braze, he spent four years as regional vice president at Salesforce during the inception of its Marketing Cloud.

Parry Malm, Phrasee’s founding CEO, has stepped down from his role and will remain on the board with a focus on thought leadership that pushes the AI content category forward.

“AI is advancing at an incredible pace, but brands struggle to utilize AI’s potential,” Head said in a statement. “Making the most of the AI industrial revolution hinges on three key factors: access, scale, and trust. As CEO, I am determined to empower brands with innovative, and scalable content solutions, with enterprise-grade governance and controls, that deliver high value quickly.”

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With nearly 5,000 AI tools released in 2023 and an expected global AI investment of approximately $200 billion by 2025, Head will lead Phrasee as it helps businesses cut through the noise of the AI content category.

This will ensure customers gain value from AI technology through fit-for-purpose architecture that delivers high-performing content that brand leaders can trust – and is essential for progressive, customer-centric, marketing teams, the company said.

“The explosive growth of the current AI landscape caught many marketers and technologists off guard,” said Malm, in a statement. “With nearly a decade of proven experience in natural language generation and deep learning, Phrasee is uniquely positioned as a thought leader in the category. Dan will evolve Phrasee to meet the tremendous market potential as we enter the next phase of innovation and growth.”

“Clients will gain competitive advantage from the combination of Phrasee’s core architecture and how it leverages both its own and the latest generic AI technologies,” Head added. “The result is that AI will deliver on its promise of effectiveness, scale, and performance for brands, and a more impactful and valuable experience for consumers and fans.”

Phrasee believes in a