If you’ve played mobile games or even just scrolled through social media, you’ve no doubt seen a misleading ad for a mobile game. Maybe it was an ad for Hero Wars, like this one depicting a number-based tower game — an ad that bears no similarity to the actual game. Or maybe it was an ad for a Water Sort game that does work as advertised, but also makes you watch a video ad in between every single puzzle. Sure, these games are free to download, but there’s still a cost built into playing them.