Fighting for better while facing the worst | This Week In Business
22.03.2024 - 17:15
/ gamesindustry.biz
Sign up for the GI Daily here to get the biggest news straight to your inbox
This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check every Friday for a new entry.
Even reporting from the other side of the Atlantic, it's easy to tell that the vibe at this year's Game Developers Conference has been different.
The past two years, marking the event's post-pandemic return, have been a return to form with hundreds of companies flocking to San Francisco to tout the Next Big Thing for video games (which, as always, have no guarantee of becoming A Thing, let alone a Big one that occurs Next). And with the amount of AI news that has emerged this past week, that holds true for GDC 2024 as well.
But there's something else: a resistance among developers, a determination to speak up, a refusal to accept many of the hardships those who make games currently face.
This was perhaps best typified by the GDScream, a public demonstration in the Yerba Buena Gardens next to the Moscone Center that houses the conference. Organised by Fortnite festival designer Scott Jon Siegel and former Epic Games producer Caryl Shaw, this aimed to create a moment of catharsis for developers frustrated by the ongoing mass layoffs across the industry, as well as the recent hate and harassment campaign that began by targeting Sweet Baby Inc and other concerns that have made the games industry an increasingly miserable place for a number of people.
The idea of GDScream, which was held on Wednesday, March 20, was simple: gather together and scream.
QUOTE | "A moment of feeling good, a moment of comradery, and moment of just fully acknowledging how messed up everything us and acknowledging that we're all here at this event pretending everything is fine...it can't be a constant topic of conversation, but it feels like there needs to be just one moment of just letting it out." co-organiser Siegel explaining to IGN what they hoped to achieve with GDScream.
As you can see from this video by Free Range Robots founder Jedd Goble, the turnout was decent with dozens of developers screaming in unison.
Game developers open up about how they really feel …#GDScream pic.twitter.com/LmEz37gwtZ
The scream was not just about recent issues. When IGN asked Siegel what they screamed for, the response referred to long-running problems with the way the games industry can treat its workforce.
QUOTE | "I entered the games industry in my early 20s because I loved games so much and I found that I had this passion for building them and building experiences that brought delight to other people. It's an industry that really