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Discord will reportedly roll out sponsored ads this week
01.04.2024 - 14:49 / videogameschronicle.com / Andy Robinson
Discord is planning to roll out its new sponsored advertising this week, it’s claimed.
The platform revealed plans last month to launch ‘Sponsored Quests’, which allow users to earn in-game items by completing quests while friends watch on Discord.
A new WSJ report claims the program will roll out within the week, after which the paid promotions will become a permanent part of the platform, appearing in the bottom left of users’ screens.
To earn rewards, users must stream themselves completing an in-game task from the advertiser while at least one friend is watching.
According to WSJ, Discord is looking to hire more than a dozen people for ad-sales positions, after previously stating it would not depend on ads like other social platforms.
Discord claims users will be able to turn off the ads in their settings.
Traditionally, Discord has relied on its Nitro subscription service for revenue, which offers users perks such as the ability to upload large files, for between $2.99 and $9.99 a month.
According to WSJ sources, Discord’s revenue has reached $600 million on an annualized basis, quadrupling from what it made in 2020. However, in January, the company laid off 17% of its workforce, claiming it had grown its workforce too quickly.
The cuts were Discord’s largest ever, after it laid off 4 percent of staff last summer.
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