AI may seem like something of a dirty word at the moment, but 62 percent of studios are using AI at some point during game development.
02.03.2024 - 01:49 / rockpapershotgun.com / Randy Pitchford
It's looking increasingly likely that Gearbox Entertainment is going to be sold by Embracer. In a town hall with staff earlier this week, CEO and co-founder Randy Pitchford reportedly told staff that a decision had been made regarding the studio's future, with more details to be shared in March.
Embracer bought Gearbox for $1.3 billion (around £1.02 billion) in 2021, but it was reported that they were looking to sell last year as part of ongoing layoffs, closures and divestments.
"I’m delighted that what we might be up to is interesting enough to people that you want to make a story about us for your readers," wrote Randy "Medieval Times" Pitchford in a statement to Kotaku, who first reported the town hall. "I’m honored and humbled that our company is a topic of rumor, speculation, and discussion. As always, we will be thrilled to share whenever we have projects to announce or news to share as we work hard towards our mission to entertain the world."
Embracer did not respond to Kotaku's request for comment.
It was reported yesterday that another Embracer division, Saber Interactive, could be sold to private investors in the near future. Saber are currently working on the Knights Of The Old Republic remake and Space Marine 2, among other games.
Embracer spent the best part of the past five years hoovering up game studios with investor cash, including publishing giants like THQ Nordic and Koch Media, as well as individual studios including Coffee Stain, 4A, Flying Wild Hog, Piranha Bytes, and many more. Since then they have switched to destroying their hastily assembled kingdom, closing Volition, Free Radical and others, and laying off over 1000 staff across dozens of studios, cancelling projects, such as a new Deus Ex game in the process.
AI may seem like something of a dirty word at the moment, but 62 percent of studios are using AI at some point during game development.
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Borderlands maker Gearbox Entertainment is on the verge of joining Saber Interactive in being bought out of the sinking ship that is the Embracer Group, a new Kotaku report claims. It's stated that CEO Randy Pitchford shared the news with employees during a town hall meeting earlier this week, with more information coming in March. The site «understands that the decision was made to sell, and a deal is in the late stages of being finalized».
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A new rumor has emerged that Embracer is close to selling Gearbox Software.
Saber Interactive is reportedly splitting from the Embracer Group and going private in a $500 million deal, but Gearbox Entertainment allegedly isn’t too far behind. After Bloomberg’s Jason Schreier hinted at the same, Kotaku reported that the developer is also set to be sold, with the deal in the “late stages” of finalization.
Embracer Group gobbled up a lot of studios during its 2020-era spending spree, but perhaps the biggest acquisitions were Saber Interactive (World War Z, many, many ports) and Gearbox Software (Borderlands). It’s clear Embracer had big plans for Saber and Gearbox, as both were spun into entire company divisions with other smaller studios reporting to them, but those plans have changed – Embracer’s fortunes took a turn when a $2 billion investment from Saudi Arabia fell through and the company has been desperately cutting costs since. Apparently, this means two of their crown jewels have to go.
Gearbox Software, the studio behind the popular Borderlands series, could be leaving its parent company soon according to an established insider. Embracer Group acquired the Borderlands developer back in 2021.
Following reports last year that Embracer Group was considering selling Borderlands studio Gearbox as part of its ongoing «comprehensive restructuring programme», it's now being claimed a sale to a third party is in the «late stages» of being finalised.
Gearbox Entertainment was one of the companies Embracer purchased during its massive buying spree that was followed by widespread layoffs and studio closures. As reported by Kotaku, the Borderlands maker is poised to be sold out, and more information will be shared next month.