Borderlands movie start of "Cinematic Universe", Randy Pitchford says

Borderlands maker Gearbox Entertainment is on the verge of joining Saber Interactive in being bought out of the sinking ship that is the Embracer Group, a new Kotaku report claims. It's stated that CEO Randy Pitchford shared the news with employees during a town hall meeting earlier this week, with more information coming in March. The site «understands that the decision was made to sell, and a deal is in the late stages of being finalized».

It's looking increasingly likely that Gearbox Entertainment is going to be sold by Embracer. In a town hall with staff earlier this week, CEO and co-founder Randy Pitchford reportedly told staff that a decision had been made regarding the studio's future, with more details to be shared in March.

Despite tumult at developer Gearbox, the studio wants fans to know that isn't in any trouble. Since being acquired by parent company Embracer in 2021, many fans of the long-running shooter role-playing game have expressed concern regarding the state of the project. Now, after reports suggest that Gearbox will soon be sold to a new parent company, employees make it clear that the work on the franchise is progressing steadily.

A new rumor has emerged that Embracer is close to selling Gearbox Software.

Embracer Group gobbled up a lot of studios during its 2020-era spending spree, but perhaps the biggest acquisitions were Saber Interactive (World War Z, many, many ports) and Gearbox Software (Borderlands). It’s clear Embracer had big plans for Saber and Gearbox, as both were spun into entire company divisions with other smaller studios reporting to them, but those plans have changed – Embracer’s fortunes took a turn when a $2 billion investment from Saudi Arabia fell through and the company has been desperately cutting costs since. Apparently, this means two of their crown jewels have to go.

Following reports last year that Embracer Group was considering selling Borderlands studio Gearbox as part of its ongoing «comprehensive restructuring programme», it's now being claimed a sale to a third party is in the «late stages» of being finalised.

Gearbox could be “closer than ever” to being sold off by its parent company Embracer Group, according to a new report.

Gearbox may be the next to escape Embracer Group as the massive company continues to hemorrhage staff and studios as part of a restructuring effort sparked by a $2 billion deal that fell through last year. 

An eagle-eyed Borderlands fan noticed a hidden detail in a promotional image for the franchise's new movie, which is a promo code that can be redeemed for five Golden Keys in most Borderlands games. Although this is a nice detail for attentive fans, some weren't so happy with the new Borderlands trailer.

As with all video game adaptations, there has been some heated discourse surrounding the Borderlands film. Directed by horror icon, Eli Roth, the film struggled through development before finally being slated for release in 2024. Borderlands is based on the widely popular sci-fi first-person shooter of the same name and is admittedly not the easiest property to adapt. The first game is largely considered the weakest, with only a general overarching plot and no emotional character arc. Borderlands 2 is an entirely different matter, and that has a lot to do with the villainy of charismatic dictator, Handsome Jack.

Closely following on from yesterday’s cast reveal we now have the full trailer for the Borderlands movie.

Closely following on from yesterday’s cast reveal we now have the full trailer for the Borderlands movie.