After a decade, Apple finally laid its self-driving car project to rest while laying off several employees in the process. It was reported that ‘Project Titan,’ the name given to the company’s autonomous vehicle venture, was not commercially viable. Implying that it would have been difficult to compete with Tesla at the price at which the latter’s EVs are being sold at. However, a report states that even if Apple had sold a fraction of the units, it could have turned its car business into a $50 billion one, which is equivalent to the combined revenue of Mac and iPad.
Apple’s EVs would have set buyers back by at least $100,000, and the company would likely charge extra for additional upgrades or features
The Cupertino giant was reported to have invested $10 billion in ‘Project Titan,’ and though Apple failed to produce even a single commercial unit, it still managed to garner some valuable technological resources that it can employ in other products. Then again, Mark Gurman points out in his ‘Power On’ newsletter that an Apple car prospect was an exciting one, and even though margins are thin in this industry, a small shipment would have allowed the company to generate billions.
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An estimated $10 billion investment for $50 billion in revenue means a five times multiple, not counting net profit. These numbers would typically be a gush of positive news for other automakers, but Apple was likely targeting ambitious and possibly unrealistic figures. Regardless, the cancellation of ‘Project Titan’ has not evaporated the technology titan’s vision of the future, as its engineers were previously said to be exploring a mobile robot that can follow a person around their homes and perform a series of tasks.
Sadly, it will probably take Apple a decade before the first unit enters mass production, but even with the self-driving endeavor being an unsuccessful one, the company is not holding back on trying new things.
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The Snapdragon X Elite was previously reported to operate on two power limits; 23W and 80W. However, according to the latest findings, Qualcomm’s newest ARM chipset can touch almost 100W, and that is for the CPU alone, making it a power guzzler compared to its closest competition, Apple’s M3 Pro. However, there are several variables to keep in mind before criticizing the massive power draw of the chipset, and we will be talking about those details here.
The Snapdragon X Elite performance numbers that nearly everyone has seen would likely present an impression that Qualcomm has finally developed a capable ARM-based SoC that delivers some much-needed competition to Apple Silicon. Unfortunately, that would have been the case if the San Diego chip giant had not allegedly manipulated benchmarks. One report says that the benchmark claims are impossible to recreate for Qualcomm’s partners that will eventually use the Snapdragon X Elite in various notebook models.
Apple is expected to rely on China for a reliable supply chain for the foreseeable future, and though the company has successfully established manufacturing plants outside of the country, it will take years before the technology giant can claim complete independence from the region. Now, according to its 2023 supplier list, Apple has added eight new supply chain members from China while removing four of them due to undisclosed reasons.
The Apple Watch Series X will mark the 10-year anniversary of the company’s first smartwatch, which was launched on September 9. Since then, Apple has been hard at work, introducing newer models with slight changes while also battling with the limited space it has to work with its wearable line. The upcoming model will be the culmination of all the technology giant’s efforts, and through a series of multiple rumors and reports, we get to see some detailed renders of the upcoming Apple Watch Series X while discussing what design and internal changes can be expected.
Huawei added a slew of improvements to its latest Kirin 9010 over the Kirin 9000S, such as a 12-core CPU cluster, but those upgrades do not necessarily translate into the chipset being faster or more power efficient than the rest of the competition. According to a series of tests, the company’s latest SoC is revealed to be 30 percent slower than Qualcomm’s previous-generation Snapdragon 8 Plus Gen 1 while consuming the same amount of power. Let us have a look at those results in more detail.
The Qi standard is typically employed when giving a smartphone the ability to top up the battery wirelessly. However, there might be a different way of wirelessly charging future devices that can run Android 15, and that is NFC Wireless Charging support. According to the latest findings, Google is figuring out a way to bring this technology to supported models, bringing in some level of convenience, regardless of whether this approach is inferior to the Qi standard.
Qualcomm might find it difficult to tame the power consumption of the upcoming Snapdragon 8 Gen 4, despite the chipset reported on multiple occasions to be mass produced on TSMC’s 3nm ‘N3E’ node. Theoretically, an improved manufacturing process should mean that the flagship SoC will be energy-efficient, but a tipster hints that smartphone makers opting to use the Snapdragon 8 Gen 4 in their models will add bigger batteries. Companies may compensate for the silicon’s increased power by incorporating bigger cells to deliver that record runtime.
Huawei has discontinued its P-series of flagships by introducing a re-brand of the Pura 70 family, which can mean that the company will put on a positive first impression by bringing an attractive design and notable hardware upgrades to the upcoming models. Naturally, a name change will also pique the interest of potential buyers, resulting in higher sales.
Apple currently sells the M2 Ultra versions of the Mac Studio and Mac Pro. With the M3, M3 Pro, and M3 Max launched in October 2023, it is strange that the company has yet to launch the M3 Ultra. What is even stranger is that a new report states that the M4 Ultra will power Apple’s workstation hardware, with one of the models launching in the middle of 2025. Does that mean that the M3 Ultra models will not see an announcement? Read on ahead to find out.
As we wait for the official arrival of the P70 series, Huawei is rumored to introduce the direct successor to the Mate 60 lineup later this year, the Mate 70. The company is said to announce the new models in October, with its highlights being an upgraded Kirin chipset and improved imaging capabilities. Unfortunately, in-depth details of the SoC are yet to be unearthed, but looking at Huawei’s current efforts, it could be its most advanced silicon to date.
The new 13-inch, 15-inch M3 MacBook Air and the base M3 MacBook Pro all have 8GB unified RAM for the base configuration. Where Apple’s competitors have started outfitting their premium notebooks with 16GB RAM as standard, the company has taken a backseat when it comes to upping the total memory count. According to the latest interview, Apple executives have defended the technology giant’s decision by stating that this amount of unified RAM is ‘suitable’ for various tasks. Obviously, these individuals have ignored the significant number of drawbacks that come with these limitations, which we have discussed below.
Huawei has grand ambitions of completely ridding itself of foreign technology and relying on its resources to get the job done, but it will take a massive investment for the former Chinese giant’s goals to reach fruition. To accomplish this, the company is reportedly putting up $1.66 billion for its R&D chip plant and has employed talented personnel hailing from the likes of ASML to speed up the process.