Huawei has discontinued its P-series of flagships by introducing a re-brand of the Pura 70 family, which can mean that the company will put on a positive first impression by bringing an attractive design and notable hardware upgrades to the upcoming models. Naturally, a name change will also pique the interest of potential buyers, resulting in higher sales.
Consumers will probably believe that this re-brand will have immense significance in the way Huawei sets its future goals. One tipster notes that based on the current product packaging volume, sales of the Pura 70 range will remain as ‘tight’ as the Mate 60 from last year. While this can be positive news for former Chinese technology behemoth, it can also result in a massive supply and demand problem that Huawei may not be prepared to address.
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Exact initial supply details not mentioned for the Huawei Pura 70, but the Mate 60 lineup has shipped 30 million units in China
The Pura 70 range was expected to launch earlier this month, but Huawei has kept mum about the situation, probably to give its loyal customers a noteworthy surprise. This might also be why the upcoming models’ stock details are under wraps, but tipster Fixed Focus Digital has commented on Weibo that the newest series could garner the same popularity as the Mate 60. To remind you, an earlier estimate revealed that the Mate 60 had shipped 30 million units in China, becoming a major success in the region and even beating Apple’s iPhone 15 in volume.
Based on this statistic, the Pura 70 could also reach 30 million units in a few months, but that will also depend if Huawei can keep up with demand. Moreover, it is also a matter of Huawei’s suppliers maintaining a steady supply of components, particularly the Kirin 9010, a new silicon that is expected to power the flagship series. As for the launch itself, Huawei may announce the Pura 70 on April 18, so we will keep our fingers crossed for the unveiling and monitor how well these smartphones sell over a few months, so stay tuned.
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The Pura 70 flagship series officially launched by Huawei also sports the company’s new Kirin 9010, a 12-core SoC that delivers a slew of improvements over its predecessor, the Kirin 9000S from last year. However, regarding lithography, the Kirin 9010 and Kirin 9000S are pretty much identical, with a teardown revealing that Huawei stuck with SMIC’s 7nm process to mass produce its latest SoC.
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Huawei was reported to have attained a new milestone as its Pura 70 lineup was said to be comprised of 90 percent components sourced from Chinese partners. This approach would have meant that shortly, the company would be even less dependent on foreign suppliers that are strongly influenced by the U.S., assuming the claim turned out true. The report mentioned that the Japanese electronics consultancy firm Fomalhaut Techno Solutions analyzed the latest smartphones, but the Chief Executive has denied this information.
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Huawei achieved another milestone with its Pura 70 series launch and that is sourcing 90 percent of smartphone components from Chinese suppliers. With the U.S. export control barring foreign companies from shipping parts to the company to use in various products, Huawei was adamant about cutting off overseas manufacturers and relying on local firms to get the job done. So far, the progress has been impressive, and only a few components remain to completely eliminate dependency on supply chain partners outside of China.
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A few hours have passed since Huawei officially announced the Pura 70 series of flagships, which boast the upgraded Kirin 9010 chipset, along with improvements in various areas. As you would expect, in the blink of an eye, the premium Pura 70 Pro and the Pura 70 Ultra sold out in just one minute when sales went live on the Chinese phone maker’s online store. This might showcase evidence that the latest models will ship in droves and that Huawei’s competition has much to worry about.