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28.12.2023 - 16:29 / screenrant.com
McDonald's 2023 promotion added special cards featuring a selection of characters from the Paldea region that were introduced with in 2022. The fast-food giant has held eight promotions for in the past and its cards can include a special confetti-style holofoil pattern unique to McDonald's. Although the cards are difficult to come by due to a rush of fans wanting to collect them all, this also means that often the Happy Meal event cards can be valued higher and make for fun additions to any collection.
2023's Happy Meals featured 15 cards provided at random for consumers along with other themed items. Each Happy Meal contained one pack of four cards with one of the cards featuring the unique McDonald's holofoil pattern. Additionally, each of the kid's meals came with a cardboard spinner toy for the game. All the cards included are reprints of ones already available in the expansion of the with the special M23 icon on the bottom corner and renumbered to reflect the McDonald's promotion.
The limited-time Happy Meal event in McDonald's restaurants was held in the United States from September 12, 2023, until October 16, although individual restaurants around the country ran out of stock of cards much earlier than that. The UK and other countries also held McDonald's promotional events earlier in 2023 with the same cards. In previous years, scalpers and eager collectors have rushed to buy Happy Meals, causing shortages and making the cards difficult to obtain, although it appears that in 2023 McDonald's was better prepared for this possibility. Partly due to a quieter release, without heavy marketing campaigns, and partly due to better supplies, the rush in 2023 was much calmer than in the past.
Now that the promotion is over, currently, the value of these McDonald's cards has lessened considerably. It's likely that during the time of the next McDonald's promotion and a few years down the road, the prices will rise a bit, although they are still not anywhere near the value of the more unique cards.
Despite the novelty of the promotion including Pokémon from the Paldea region, the card with the greatest value is none other than the holofoil Pikachu. According to TCGplayer, the holofoil M23 promo Pikachu card has a market price of $4.22 USD. After Pikachu, the next most valuable cards include the holofoils of the three starter Pokémon from: Sprigatito, Fuecoco, and Quaxly which have average market values of around $1.25 to $2.00 each, according to TCGplayer.
In general, the majority of sales for the McDonald's promotional event cards are not for individual items but for bundles of the entire set of 15 cards or for auctions that group all the holofoil cards together. The ease of ordering a completed set is
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