Call it a "walled garden" or an ecosystem, but at the heart of Thursday's blockbuster US lawsuit against Apple are the many ways the company gets customers to remain faithful to its products.
02.03.2024 - 10:47 / thesixthaxis.com / Toys For Bob
Longtime Activision developer Toys for Bob is spinning off as an independent game studio, breaking off from Activision’s new owners Microsoft… but curiously also then exploring a potential new partnership with Microsoft.
In the announcement, Toys for Bob writes:
We’re thrilled to announce that Toys for Bob is spinning off as an independent game development studio!
Over the years, we’ve inspired love, joy, and laughter for the inner child in all gamers. We pioneered new IP and hardware technologies in Skylanders. We raised the bar for best-in-class remasters in Spyro Reignited Trilogy. We’ve taken Crash Bandicoot to innovative, critically acclaimed new heights.
With the same enthusiasm and passion, we believe that now is the time to take the studio and our future games to the next level. This opportunity allows us to return to our roots of being a small and nimble studio.
To make this news even more exciting, we’re exploring a possible partnership between our new studio and Microsoft. And while we’re in the early days of developing our next new game and a ways away from making any announcements, our team is excited to develop new stories, new characters, and new gameplay experiences.
Our friends at Activision and Microsoft have been extremely supportive of our new direction and we’re confident that we will continue to work closely together as part of our future.
Toys for Bob was founded all the way back in 1989 as a partnership between Paul Reiche III and Fred Ford, having a solid success with their first game Star Control and its sequel. While they spent much of the 1990s as part of Crystal Dynamics and then Eidos, they’re now best known for their time as part of Activision, who acquired them in 2005. Their biggest, most notable success was with the toys-to-life Skylanders series, which ran for a few years before the genre quickly peaked and faded into nothingness.
Since then, they created the very well received Spyro Reignited Trilogy and Crash Bandicoot 4: It’s About Time in 2018 and 2020 respectively – after which co-founders Reiche and Ford left the studio – and last year’s Crash Team Rumble, but have also been sucked into the Activision-wide grind to produce supporting content for the Call of Duty franchise.
Toys for Bob was naturally included within the huge acquisition of Activision Blizzard by Microsoft, and sadly that meant they were hit and affected by the sweeping layoffs that were announced last month. Having had around 180 employees back in 2021, 89 people were laid off from Toys for Bob in January, and the studio’s offices in Novato were closed, transitioning the studio to remote work.
We’re still waiting to see what Microsoft really intends for Activision going forward, in terms of how singular
Call it a "walled garden" or an ecosystem, but at the heart of Thursday's blockbuster US lawsuit against Apple are the many ways the company gets customers to remain faithful to its products.
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Toys for Bob, the developer behind titles like Crash Bandicoot 4: It's About Time and Spyro: Reignited Trilogy, has announced that it's becoming an independent studio. Previously, the Californian outfit had operated under Activision, but it was hit with layoffs after Microsoft's acquisition of the publisher. Toys for Bob also had its office shuttered as part of the 'consolidation' process.
Longtime Activision developer Toys for Bob is spinning off as an independent game studio, breaking off from Activision’s new owners Microsoft… but curiously also then exploring a potential new partnership with Microsoft.
Activision has announced Crash Team Rumble is ending support next week.
As the video games industry violently contracts to ensure shareholder satisfaction at the cost of making thousands upon thousands of people unemployed, Skylanders studio Toys For Bob have announced they're splitting from Activision Blizzard and Microsoft to go independent. Good for them, but maybe too late for some. Earlier this month, the San Francisco Chronicle reported that it seemed Activision Blizzard were closing Toys For Bob's California headquarters and laying off 86 people. Still, the new independent Toys For Bob say they're working on something new and "exploring a possible partnership" with Microsoft.
Crash Team Rumble will have no further content updates after 4th March, less than nine months after its launch.
Out of the blue, Novato-based game developer Toys for Bob announced it is going indie, splitting from Activision and Microsoft. The brief announcement message says this is a move to 'return to roots' and be a nimble studio once again.