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Report: Microsoft to add next Call of Duty title to Game Pass - gamesindustry.biz
gamesindustry.biz
18.05.2024 / 00:49

Report: Microsoft to add next Call of Duty title to Game Pass

Microsoft is poised to add the newest Call of Duty series entry to Xbox Game Pass.

EA Exploring 'Thoughtful Implementations' of In-Game Advertising | Push Square - pushsquare.com
pushsquare.com
17.05.2024 / 00:35

EA Exploring 'Thoughtful Implementations' of In-Game Advertising | Push Square

Electronic Arts, the publisher everyone loves to hate, isn't doing itself many favours among already-jaded onlookers. The company's CEO, Andrew Wilson, has already talked about implementing generative AI into its development processes, but that same earnings call saw him discuss another contentious idea: in-game ads.

NVIDIA Blackwell GPUs Estimated To Cost Up To $35,000, AI Servers Up To $3 Million As The Firm Gears Up For The Next “Gold Rush” - wccftech.com
wccftech.com
15.05.2024 / 08:45

NVIDIA Blackwell GPUs Estimated To Cost Up To $35,000, AI Servers Up To $3 Million As The Firm Gears Up For The Next “Gold Rush”

NVIDIA's Blackwell GPUs are going to be the fastest AI chips the world has ever seen when they become available and also the most expensive yet.

The Casting of Frank Stone Receives First Gameplay Trailer - gamingbolt.com
gamingbolt.com
14.05.2024 / 18:25

The Casting of Frank Stone Receives First Gameplay Trailer

Supermassive Games’ The Casting of Frank Stone, a narrative horror game based on the Dead by Daylight universe, has received its first gameplay trailer. It sees four friends in the 1980s traveling to Cedar Hills’ steel mill to shoot a horror film. Unfortunately, the scares turn out to be more than just fiction.

EA are thinking about inserting adverts into games - but don’t worry, it’ll be “very thoughtful” - rockpapershotgun.com - Japan
rockpapershotgun.com
13.05.2024 / 20:47

EA are thinking about inserting adverts into games - but don’t worry, it’ll be “very thoughtful”

The last few weeks I’ve been watching quite a few YouTube videos (thanks, Evo Japan), and noticing that adverts during videos a) seem to pop up every 30 seconds or so and b) then last for an unskippable 30 to 60 seconds. My frustration with being bombarded by YouTube ads in videos for which I pay nothing to watch - meaning that I understand the necessity for ads of some kind to support creators and pay server bills - came to mind as I read about EA’s plans to explore inserting advertising into games, which I pay up to £70 a pop to play.

EA is looking to introduce in-game ads - pcgamesinsider.biz - Usa
pcgamesinsider.biz
13.05.2024 / 11:53

EA is looking to introduce in-game ads

US publishing giant Electronic Arts is looking to introduce in-game advertising into its products.

After calling the next Battlefield "another tremendous live service," EA CEO threatens to put ads in AAA games - gamesradar.com
gamesradar.com
12.05.2024 / 12:53

After calling the next Battlefield "another tremendous live service," EA CEO threatens to put ads in AAA games

Electronic Arts CEO Andrew Wilson made a string of controversial statements in the company's most recent earnings call, with potential in-game ads and comments about the next Battlefield raising some eyebrows. 

Perfect Dark Will Be Shown Next Month, Recent Rumors Might Have Been Outdated, Says Insider - wccftech.com - county Cloud
wccftech.com
11.05.2024 / 19:57

Perfect Dark Will Be Shown Next Month, Recent Rumors Might Have Been Outdated, Says Insider

Following Xbox's decision to close down three studios (Arkane Austin, Tango Gameworks, and Alpha Dog Games) and roll Roundhouse Studios into ZeniMax Online, Jeff Grubb's rumor that the Perfect Dark reboot was in rough waters made things look even more dire for Xbox fans.

EA Is Looking At Putting Ads In Its Games - thegamer.com
thegamer.com
11.05.2024 / 19:39

EA Is Looking At Putting Ads In Its Games

EA CEO Andrew Wilson has revealed in a recent earnings call that the company is working on putting in-game advertisements into its releases, viewing them as a "meaningful driver of growth".

Warner Bros. reverses course, won’t delist Adult Swim indie games, devs say - polygon.com
polygon.com
10.05.2024 / 20:53

Warner Bros. reverses course, won’t delist Adult Swim indie games, devs say

Warner Bros. Discovery appears to have backed down from its plans to delist more than a dozen games published by its Adult Swim Games label from Steam and digital console stores. WBD now plans to transfer ownership of some of those games back to the indie devs that made them, according to developers who would have been affected by the planned delistings.

Nintendo's president reportedly says 'Switch next model' is the 'appropriate way to describe' the next console - techradar.com
techradar.com
08.05.2024 / 22:37

Nintendo's president reportedly says 'Switch next model' is the 'appropriate way to describe' the next console

Nintendo has suggested that its next-generation console will be a evolution of the Nintendo Switch.

Generative AI would help studios make games faster, says EA CEO - "there is a real hunger amongst our developers to get to this as quickly as possible" - techradar.com
techradar.com
08.05.2024 / 22:37

Generative AI would help studios make games faster, says EA CEO - "there is a real hunger amongst our developers to get to this as quickly as possible"

Electronic Arts (EA) CEO Andrew Wilson has said the use of advanced generative AI would make game development «more efficient» so the company can make games «on a global basis at a faster rate».

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