Generative AI would help studios make games faster, says EA CEO - "there is a real hunger amongst our developers to get to this as quickly as possible"

Microsoft intends to put its $69 billion acquisition of Activision Blizzard to use by releasing the next Call of Duty game directly on its Game Pass subscription service, the Wall Street Journal reports. The WSJ says the plan will be announced at Xbox’s annual summer showcase on June 9.

You might remember Enotria: The Last Song as the Italian-inspired Soulslike that shifted its release date from June to August to avoid Elden Ring: Shadow Of The Erdtree... but found itself nestled next to Black Myth: Wukong. Well, scratch that August release, as now it's been shifted back to September instead! But hey, there's a demo coming out real soon that'll hopefully give us a better sense of what the game's like. I imagine it'll involve a lot of fighting spindly monsters, dying, and resurrecting at whatever object they've decided will be the equivalent of Dark Souls' bonfires. Likely something Leonardo da Vinci made or drew or invented. That man's stats were specced high.

Electronic Arts, the publisher everyone loves to hate, isn't doing itself many favours among already-jaded onlookers. The company's CEO, Andrew Wilson, has already talked about implementing generative AI into its development processes, but that same earnings call saw him discuss another contentious idea: in-game ads.

Since Hades II launched in Early Access just over a week ago, developer Supergiant Games has been collecting feedback from players. Now, some of that feedback has been put to use in the game's first patch, and there are still more adjustments on their way.

The last few weeks I’ve been watching quite a few YouTube videos (thanks, Evo Japan), and noticing that adverts during videos a) seem to pop up every 30 seconds or so and b) then last for an unskippable 30 to 60 seconds. My frustration with being bombarded by YouTube ads in videos for which I pay nothing to watch - meaning that I understand the necessity for ads of some kind to support creators and pay server bills - came to mind as I read about EA’s plans to explore inserting advertising into games, which I pay up to £70 a pop to play.

US publishing giant Electronic Arts is looking to introduce in-game advertising into its products.

Electronic Arts CEO Andrew Wilson made a string of controversial statements in the company's most recent earnings call, with potential in-game ads and comments about the next Battlefield raising some eyebrows. 

Mass Effect and Dragon Age veteran David Gaider has hit back against his former publisher's apparent "hunger" for AI development tools, referencing developer BioWare's biggest failure to do so.

EA CEO Andrew Wilson has revealed in a recent earnings call that the company is working on putting in-game advertisements into its releases, viewing them as a "meaningful driver of growth".

According to Electronic Arts' CEO Andrew Wilson, the next major Battlefield game is «another tremendous live service» title.

The CEO of Battlefield developer Electronic Arts confirmed the next entry into the franchise will be a live-service title. The Battlefield franchise remains one of the longest-running first-person shooter series and an iconic IP in the video game industry, cultivating a global hardcore fan base with roots tracing as far back as 2002. Now, EA is working on the next mainline entry in the franchise in the hopes of releasing another successful live-service title.

The next Battlefield game after the underwhelming Battlefield 2042 will continue to lean on the series’ evolution into a live service offering, the CEO of EA has said, while revealing that the largest development team in the series’ history is currently working on the upcoming shooter.