Most of us probably spent the 2023 holiday season helping to break a record. Online shopping hit a new high, raking in $222.1 billion from the start of November to the end of December. And there is no sign of e-commerce slowing down. The ease of scrolling through websites at any time of day continues to trump the hassle of the in-person shopping experience: commuting, long lines, lugging around shopping bags and poor customer service — just to name a few annoyances. Bloomberg Intelligence estimates that online shopping will make up 33% of retail sales in the US in the next three years and that 60% of the increase will be driven by digitally native shops such as Amazon.com Inc. and SheIn Group Ltd.
Silent Hill: Ascension Mid-Season Review
20.12.2023 - 23:22 / ign.com
Interesting, isn't it, that the first new Silent Hill project for a decade isn't even set in Silent Hill. More interestingly still, it's not even a game – at least, not in the traditional sense. It's a curious decision, and kind of gutsy, too, given the clamor for the neglected horror series. There are loads of things we recognize from that spooky little resort town – there's the signature fog, monsters, a weird cult, and a whole cast of people with haunted pasts – but if you were hoping that Silent Hill: Ascension was ringing in the next generation of great Silent Hill adventures, you may have a little longer to wait.
To be fair, the animated interactive series – available via a mobile app, a website, and as a non-interactive series on streaming services like Sony Pictures Core – has just wrapped up for the holidays, but there are still several months to go, so we've yet to discover its final twists. We don't yet know if the titular town is going to make an appearance, or how – or even if – the seemingly unconnected storylines will converge.
We don't know much at all, really, for although Ascension has been broadcast almost daily since its launch on Halloween 2023 (for a month, new episodes ran seven days a week; it now runs Monday through Friday), the clips have been astonishingly brief, usually no more than a minute or two in length. In totality, that gives us around 30 minutes of footage each week, all of which can be viewed in daily or weekly installments. It's a great format if you like bite-sized media; it's not so hot if you'd prefer to spend time getting to know the characters… or perhaps have poor short-term memory.
The story kicks off as two towns thousands of miles apart experience a shared fate: a death at the hands of something otherworldly. For one town, where humanoid shapes shuffle in the shadows of the local farm, it's a mystery; for the other, it's a consequence of a religious ritual gone wrong. For both, the death kicks off a chain of spooky happenings.
Although many of the themes – revenge, guilt, a religious cult that may or may not be evil – will feel familiar to Silent Hill fans, with so much of Ascension still to run, it's hard to give a definitive opinion on the story, not least because the way it's delivered in seconds-long snippets makes it a little disjointed and difficult to follow. (I prefer the weekly recaps to the daily broadcasts because it's a little easier to track the plot.) The focus is on the lives of five key characters: Toby, Eric, Rachel, Karl, and Astrid. The last two are a Norwegian father-and-daughter duo introduced just as the family's delightful matriarch meets an untimely end. The first three dwell in the all-American town of Hope Junction, where they're
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