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05.11.2023 - 20:33 / polygon.com
Surrounded by a sizable, colorful cascade of plushies — largely Nintendo-themed — and an impressive retro game collection, Ash goes live on Twitch five days a week. She’s played everything from Bethesda’s The Elder Scrolls 4: Oblivion to Sierra Entertainment’s Quest for Glory,focusing on games that evoke a sense of nostalgia. The one thing that stays the same each stream is the way Ash ends them, with a message to her viewers: “Don’t forget to tell your friends Ash said hi!”
When Ash, who goes by AshSaidHi online, first envisioned her Twitch channel, she started with the name. “I knew I had to have a tagline or a call to action,” she told Polygon. “That’s where the name AshSaidHi comes from, because I wanted it to be like, Oh, that friend, they told me to tell you hi. It sticks in your brain a little bit.”
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Over the years since Ash started her Twitch channel in 2019, she’s worked to build a community and a business that matches her values — a place where she could have a work-life balance that her previous career didn’t allow for, and a community of support Twitch can provide.
“People go to Twitch to connect about the things they love and find other people that are into the things they love,” Ash said. “That’s how I built an engaging community.”
Ahead of TwitchCon 2023 in Las Vegas, Polygon spoke to Ash about how she’s carved out her own space on Twitch.
Hi! My name is Ash, I love to play classic and contemporary games. If you are looking for someone to work with, here is a summary of my Twitch channel and content!
Email: [email protected]
More info here: https://t.co/8wvp1J7AXT
Social links: https://t.co/vABawQD5My
Thanks pic.twitter.com/ON1uP8DWxU
[Ed. note: This interview has been edited for length and clarity.]
Polygon: First, I just want to let you know I love the collection in the background.
AshSaidHi: Thank you! That’s years and years of work. My parents got me into video gaming when I was really young. Even my mom, she still plays video games. I texted her the other day and was like, “Did you downloadLies of P?” and she was like, “Yeah, but I really like Lords of the Fallen.” And I was like, “What?”
She’s a big Soulsborne, like Elden Ring, player. She just bought a PS5 and was like, “When are you getting a PS5?” I was like, “Mom, I play retro games on Twitch. OK?”
I know you started your Twitch channel in 2019. What prompted you to start streaming?
I was working in an industry where I didn’t have a work-life balance. And after I left it, I was like, Oh, I want to get into content creation. And I got into a different industry. It allowed me time to create content. So I was like, I think I’m gonna start on Twitch. I have a degree in advertising. The first thing I wanted to do was
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