Bandai Namco has invested in two US-based startups, Flickplay and Code Charm.
A Man, a Van, a Plan: Twitch CEO Seeks to Charm Angry Streamers
10.11.2023 - 03:27 / tech.hindustantimes.com / Dan Clancy
In recent years, as Twitch fended off territorial incursions from YouTube, the livestreaming service did whatever it could to hang on to top performers: signing them to exorbitant, exclusive contracts, offering them favorable cuts of subscription revenue and even handing out free tickets to the Super Bowl. Now under mounting pressure from its owner Amazon.com Inc. to cut costs, the company's new chief executive officer is testing out a less expensive way of strengthening its bond with the creative community — a cross-country, listening tour.
Since taking over in March, Dan Clancy, the platform's new guitar-playing, folk-music-loving CEO, has been traveling around the US in a van, meeting with prominent celebrity streamers and lending an ear to their ideas and concerns.
Along the way, Clancy has gotten together with gamer Tyler “Ninja” Blevins and his wife at a Florida steakhouse. He has checked out rapper T-Pain's elaborate PC setup at his Georgia mansion. On his personal Twitch account, he has livestreamed Bob Seger-infused jam sessions with influencers from the front seat of his van. And he has visited streamer Maya Higa's animal sanctuary in Austin where he posed for photos alongside an emu.
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“He asked a lot of questions about how it works, and how we use Twitch,” Higa said. “It feels like he wants to know everybody as a person, not just what their content is.”
The resulting feedback has been invaluable, Clancy said in a recent interview at TwitchCon, the annual convention in Las Vegas, even if he doesn't take any particular streamer's advice wholesale.
“It's all input,” Clancy said. “So many people understand a problem. It doesn't mean they understand the solution.”
Clancy, 59, is a theater and computer-science major turned engineer, who arrived at Twitch in 2019, following stops at NASA, Google and Nextdoor Holdings Inc. Earlier this year, he was promoted from president to CEO, taking over a culturally influential service that was recently valued by Needham & Co. at $45 billion, yet has struggled with mounting expenses. Clancy said that even with its in-house discount on Amazon Web Services, operating a round-the-clock, international, livestreaming service is astronomically expensive.
From the start, Clancy turned his attention to Twitch's creative community. In recent years, a number of rival platforms, most notably Alphabet Inc.'s YouTube, have tried to lure away top Twitch performers with extremely lucrative contracts that could reach as high as eight figures. Twitch sometimes matched the rich offers while also striking generous deals under which many top acts retain 70% of the subscription revenue generated by their Twitch channels. Bidding wars broke
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