One Marvel's Spider-Man 2 Tie-In Product Can Really Improve The Graphics
09.12.2023 - 19:33
/ screenrant.com
/ Peter Parker
/ Miles Morales
/ Mary Jane
Very few video game promotional products can actually make graphics better, but the official eyeglasses from Warby Parker can do just that. A tie-in between prescription glasses and a video game release is a different breed of cross-promotion from the norm, as fans usually see products aimed at children, like fast food restaurant toys or limited run cereals. This makes the Warby Parker collaboration stand out, since prescription eyeglasses are extremely practical, and can certainly do more to improve video game graphics than a new television.
There are a lot of secrets in , and staying up to date with eye exams and appropriate corrective lenses can help players spot everything the game hides. The choice of a game for a custom line of eyewear may seem odd to some, as the character is less associated with glasses than other comic heroes like Superman. Still, the approach to adapting the game’s characters into frames was fairly novel. When revealed at the 2023 New York Comic Con, the crossover made a point to debut glasses were made to embody Peter Parker, Miles Morales, Mary Jane, and Venom.
There are two pairs for Parker and Morales, one to represent their civilian identities, and one for their alter-ego of Spider-Man, adding up to six pairs of eyeglasses in total. The civilian Parker and Morales-inspired frames are for standard prescription eyeglasses, and the remaining four are sunglasses. These all feature the expected style and comfort of Warby Parker glasses, and prices that are comparable to similar frames bought from an optometrist's office. The sunglasses are also available with prescription lens for an additional fee. Other optional add-ons include an anti-fatigue coating to reduce the eye strain of screen time, which could help with marathon gaming sessions.
Other game franchises would certainly be a more intuitive fit for officially licensed eyewear, like the near-flawless where each of the heroes wears special glasses that allow them to see through the fog of the Midnight Channel’s secret domain. This makes feel a bit arbitrary in its selection for a glasses line, but that is still not unwelcome. Video game fans should be getting their annual eye exams routinely, if possible, and having an option to buy quality frames that are associated with a beloved video game is an intriguing proposal. More practical products with video game branding could be well-received.
Officially licensed Persona 4 fashion glasses were sold in Japan, but these did not include prescription lenses.
This year also saw the body care brand Lush doing a collaboration with the movie, offering Mario-themed soaps and shower gel. Taken too far, this style of promotional tie-in could begin to feel patronizing, if video game