In a significant milestone, iPhone 14 Pro Max, and iPhone 15 Pro Max, Apple's "iPhone Pro Max" models, helped it claim the title of the world's best-selling smartphone. "iPhone Pro Max" has secured its position as the most popular smartphone globally, based on statistics from 2023. Market analysis by Canalys reveals that both the iPhone 14 Pro Max and the subsequent iPhone 15 Pro Max claimed the top spots in global annual shipments for the first time.