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22.08.2023 - 10:41 / gadgets.ndtv.com / Ubisoft
"Call of Duty" maker Activision will sell its non-European streaming rights to Ubisoft Entertainment to get the biggest deal yet in video gaming past British regulators, potential owner Microsoft said on Tuesday. Britain's Competition and Markets Authority (CMA) is the only regulator to block Microsoft's $69 billion (roughly Rs. 5,65,480 crore) Activision deal, in a test of its post-Brexit clout.
Microsoft said on Tuesday it believed its new proposal was a "substantially different transaction" and that it expected the CMA review process to be completed before October 18.
The CMA in a statement said the revised transaction would "allow Ubisoft to commercialise these rights to other cloud gaming services providers (including to Microsoft itself)".
Ubisoft's shares listed in Paris were up 6.5 percent at 0723 GMT, making them the top gainer on the pan-European STOXX 600 index.
The British regulator in July took the rare step of reopening its investigation into the deal after Microsoft said commitments accepted by the European Union and a new agreement with Sony constituted a material change.
But it said on Tuesday it did not accept Microsoft's reasoning, forcing the US giant to come back with a new deal to address its concerns over competition in the nascent cloud streaming market.
Under the new terms, Microsoft will not be able to release Activision Blizzard games exclusively on its own cloud streaming service — Xbox Cloud Gaming – or to exclusively control the licensing terms of Activision Blizzard games for rival services.
The new transaction deals with streaming rights outside the European Economic Area, reflecting the fact that Brussels had already approved the deal.
Ubisoft will, however, receive a non-exclusive licence for Activision's European gaming rights too, enabling the French group to also stream the rights in the EU.
© Thomson Reuters 2023
This is not investment advice. The author has no position in any of the stocks mentioned. Wccftech.com has a disclosure and ethics policy.
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Microsoft has announced it has restructured its proposed acquisition of Activision Blizzard in a bid to appease the UK's Competition and Markets Authority. The CMA has been against the deal for a long time, with a monopoly on gaming via cloud streaming services being its biggest concern. Microsoft's revised deal addresses this directly; once the deal goes through, it will sell the rights to stream Activision Blizzard games to Ubisoft.
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Microsoft has agreed to give Ubisoft the cloud streaming rights to Call of Duty and all other Activision Blizzard titles releasing over the next 15 years in a bid to push its $68.7 billion merger through in the UK.
Microsoft’s push to get the UK Competitions and Markets Authority (CMA) on board with its acquisition of Activision Blizzard continues, with a surprising new potential partner: Ubisoft. Microsoft has submitted a new proposal for the acquisition after the CMA confirmed the original deal would still be blocked.
Story update: Since the publication of our original story earlier today, it has been confirmed by Activision Blizzard CEO Bobby Kotick that Microsoft selling off game streaming rights to Ubisoft is indeed intended to directly «address the CMA's concerns» — the Competition and Market's Authority in the UK.
Microsoft and Ubisoft have agreed a 15 year deal that gives Ubisoft the right to stream Activision Blizzard games. This will come into effect once the Microsoft acquisition of Activision Blizzard has been formally confirmed. This will mean services like Ubisoft+ will having streaming rights to the Call of Duty, as well as other Activision Blizzard games that will come in the future.
Microsoft has made a new offer, one that president Brad Smith describes as a «substantially different transaction», in its effort to get its proposed $69 billion acquisition of Activision Blizzard over the finish line with the United Kingdom's Competition and Markets Authority. The CMA had previously blocked the deal on grounds that included concerns about the nascent cloud gaming market, and the restructured deal will see all cloud rights to Activision Blizzard games signed over to Ubisoft for the next 15 years.
By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.