Embracer have announced that they're selling Borderlands developers Gearbox Entertainment to Take-Two Interactive, owners of 2K Games and GTA 6 developers Rockstar, for $460 million in Take-Two shares. Three Gearbox Software studios - the flagship studio in Texas, together with Gearbox Montréal and Gearbox Quebec - will change hands as part of the deal. Take-Two will also acquire the Borderlands and Tiny Tina's Wonderlands franchises, together with Homeworld, Risk of Rain, Brothers in Arms and Duke Nukem.
How VOID Interactive amassed 5m hours watched for their shooter game ‘Ready or Not’
18.03.2024 - 12:57 / gamesindustry.biz / Sponsored / Interactive
VOID Interactive's first game Ready or Not was a chart topper, garnering 1.5 million views on Twitch during the first 24 hours after launch. It wasn't a fluke. The small remote team at VOID Interactive had many factors working against them but a successful creator launch campaign propelled their game to become one of the most watched titles in the world last year.
In 2024, Ready Or Not is up there with the top first person shooter games in terms of popularity as the developer continues to roll out upgrades and updates.
VOID Interactive's marketing head, Behrad Sabet, sat down with Lurkit to talk about Ready Or Not's stellar launch and the company's direction in the future. With 12 years of experience in marketing under his belt, Sabet believes Ready Or Not was successful because it's just a great game. According to Sabet, no amount of marketing is enough when you don't have a good product.
“From a commercial, marketing, and brand point of view, Ready Or Not was a massive success," he says. "Just seeing us up there, a self-publishing indie studio, with AAA games with huge established developers and publishers is great. You don’t see that often.”
Goal: With only a small team, VOID still aimed for AAA level visibility. After being in early access for almost two years, Ready Or Not had already reached a niche audience that lived and breathed FPS. However, the developer aimed to dominate Twitch and Steam charts and form a solid footing in the shooter genre with its first title, Ready Or Not.
Sabet says: “Our main goal was making this burst, but if you go for the burst, then I want to make sure that for these 24 hours, we have a AAA level of visibility. Therefore, you need to get in the top 5 categories of Twitch.”
Challenge: While Sabet firmly believed that working with the creators was the best way to go about this strategy, he had his qualms. Connecting with the right creators who would be willing to work within the budget, considering the tight timeline, was the biggest challenge for VOID.
Compared to an elaborate strategy spread out through the calendar, the three month burst marketing called for a bigger budget to convince quality creators.
“You need to take into account that you won’t be able to work budget efficiently on time constraints. When you need something done in a shorter time, you have to pay more. But I’m impressed that Lurkit was able to navigate that challenge.”
Solution: Rather than burdening the marketing team, which was composed of just three individuals at the time, VOID Interactive sought a one-stop shop. The budgeting and time problems were both effectively addressed by leveraging Lurkit's platform, thereby streamlining operations for the marketing team and ensuring a successful creator
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gamingbolt.com
28.03.2024 / 10:07
Remnant Publishing Rights, Lost Boys Interactive, Cryptic Studios, and More to Remain with Embracer
Gearbox Software is officially splitting from the Embracer Group, acquired alongside Gearbox Quebec and Gearbox Montreal by Take-Two Interactive for $460 million. However, several studios under Gearbox Entertainment will remain with Embracer, including Gearbox Publishing San Francisco, formerly Perfect World Entertainment.
gamingbolt.com
28.03.2024 / 08:15
Take-Two Interactive Acquires Gearbox Software from Embracer for $460 Million
After months of rumors, the Embracer Group has confirmed an agreement to sell parts of Gearbox Entertainment to Take-Two Interactive for $460 million. The divested assets include Gearbox Software, Gearbox Montreal, Gearbox Studio Quebec and franchises like Borderlands, Tiny Tina’s Wonderlands, Homeworld, Risk of Rain, Duke Nukem and Brothers in Arms.
gematsu.com
28.03.2024 / 06:35
Take-Two Interactive Software to acquire The Gearbox Entertainment Company
Take-Two Interactive Software will acquire The Gearbox Entertainment Company from Embracer Group in a $460 million deal, the companies announced (2).
pushsquare.com
20.03.2024 / 01:22
Saber Interactive Will Split from Embracer Group in Complicated But Amicable Divestment | Push Square
The collapse of the utterly reckless Embracer Group continues to occur publicly, as juggernaut development unit Saber Interactive has announced plans to split from the embattled Swedish organisation. The division will be purchased by Beacon Interactive, a new holding firm controlled by Saber Interactive’s co-founder Matthew Karch. But as detailed in a press release on the divestment, there’s still plenty to be untangled between the two titans.
thesixthaxis.com
15.03.2024 / 15:01
Embracer has officially sold off Saber Interactive
Embracer Group has announced the $247 million sale of Saber Interactive to Beacon Interactive, a new parent company that is owned by Saber co-founder Matthew Karch.
gamingbolt.com
15.03.2024 / 02:57
Warhammer 40,000: Space Marine 2, Jurassic Park: Survival Still in Development at Saber Interactive
With Saber Interactive splitting from the Embracer Group in a $247 million deal, there’s the question of which projects the developer is still handling. Chief creative officer Tim Willits has addressed the same on Twitter, confirming that Warhammer 40,000: Space Marine 2, John Carpenter’s Toxic Commando, and Jurassic Park: Survival are still under its purview.
digitaltrends.com
14.03.2024 / 15:39
Embracer Group just sold Saber Interactive. Here’s who still owns what
Embracer Group confirmed it is selling Saber Interactive to Beacon Interactive on Thursday morning, following rumors of a sale last month. Saber Interactive is a massive company that not only develops games like Warhammer 40,000: Space Marine 2 and Expeditions: A Mudrunner Game but also owns several studios.
rockpapershotgun.com
14.03.2024 / 15:01
Star Wars: Knights Of The Old Republic remake release left in limbo by Saber Interactive sale
This week's announcement that Embracer are selling off Saber Interactive to new company Beacon Interactive has cast further doubt over the future of one of Embracer's bigger projects, the much-delayed Star Wars: Knights Of The Old Republic remake. While Embracer have yet to actually state this out loud, it sounds like the KOTOR remake will be a "joint project" between Saber and Embracer. It also probably won't be out in the next 12 months. Given the project's repeated disruptions and delays, I suspect many of us will settle for the game coming out at all.
engadget.com
14.03.2024 / 14:43
Embracer sells a big chunk of Saber Interactive in a deal worth around $500 million
As expected, the Embracer Group has sold much of Saber Interactive, which is known for the Metro series, Gloomhaven and remakes of classic Star Wars titles. The buyer is a group of private investors under the umbrella of Beacon Interactive, which is run by Saber co-founder Matthew Karch.
gameranx.com
14.03.2024 / 14:21
Embracer Has Sold Saber Interactive For $ 247 Million, Alongside Several Other Studios
Embracer has officially sold Saber Interactive, to the tune of $ 247 million.
rockpapershotgun.com
14.03.2024 / 12:41
Saber Interactive splits from Embracer, taking 3D Realms, Slipgate, Metro devs and more with them
Saber Interactive have parted ways with Embracer Group, buying back the rights to both themselves and numerous other studios in a deal initially valued at $247 million. The deal includes 38 ongoing game development projects plus the rights to 3D Realms, Slipgate Ironworks, New World Interactive, Nimble Giant, Mad Head, Digic, Fractured Byte and PR agency Sandbox Strategies, as well as Metro developers 4A Games and Pinball FX maker Zen Studios via options.