Google, Twitter, Facebook Under EU Scrutiny as New Rules Kick In
24.08.2023 - 17:09
/ tech.hindustantimes.com
/ New
Meta Platforms Inc., Google and X, formerly known as Twitter, will need to adhere to strict new content moderation rules in the European Union when a new law governing social media platforms becomes legally enforceable from Friday.
Alphabet Inc.'s Google said Thursday that it's making several changes to comply with the EU's Digital Services Act, including expanding access to data on targeting of online ads and disclosing more information about its content moderation operations for services like Google Search. It will also augment risk analysis for its largest platforms.
Nineteen companies were designated “very large online platforms” and “very large online search engines” by the EU last spring, which means they had more than 45 million monthly users.
These platforms now need to comply with rules that include restrictions on targeting ads to minors and using sensitive data like race or gender in serving ads. They will also be required to have sufficient numbers of content moderators in each EU language.
The companies will have to submit risk assessments to the European Commission that detail how they mitigate the impact of harmful content on their platforms. Non-compliance could lead to fines as high as 6% of a company's annual revenue, or even being banned from operating in the bloc.
Nick Clegg, Meta's president for global affairs, said the company has introduced new steps for Facebook and Instagram, including ending targeting of ads for teenagers based on their app activity.
“It is critical that the DSA now maintains its primacy over existing and new national laws, to protect the clarity it has created for services, maintain consistency in the way tech companies are held to account, and preserve the harmonious way people experience our platforms across the region,” Clegg wrote in a blog post.
No ‘Free Pass'
The EU's internal market commissioner, Thierry Breton, recently met with the heads of Twitter, Meta and TikTok to discuss the rules. He warned these companies that they needed to do more work to get enough content moderators in place, especially ahead of an election in Slovakia.
“Europe is now effectively the first jurisdiction in the world where online platforms no longer benefit from a ‘free pass' and set their own rules,” Breton said Wednesday in a statement. “They are now regulated entities in the same way financial institutions are.”
Privacy and civil society advocates have been underwhelmed by the companies' actions so far, with several calling for more ambitious plans to disclose data to non-profit groups and outside researchers.
“It's shocking that none of them have made any progress to fulfill their obligation to open up their public data to researchers, including civil society watchdogs,” said Luca