Tech Briefing today: iPhone 15 Pro Max can lure buyers because of upgrades, new WhatsApp feature, and more
11.09.2023 - 18:05
/ tech.hindustantimes.com
/ Mark Zuckerberg
/ Mark Gurman
/ Can
/ Pro Max
/ New
/ Pro
Tech Briefing today: Just a day before the ‘Wonderlust' Apple event 2023, the tech world was filled with leaks, rumors, and wishlists from experts and enthusiasts alike about the fate of the upcoming Apple iPhone 15 Pro Max. In a new report, Bloomberg's Mark Gurman said that the iPhone 15 Pro Max can attract buyers in large numbers despite its expected price hike; WhatsApp is rolling out a new update through the Google Play Beta Program which will bring the version up to 2.23.19.8. This and more in today's tech briefings. Let us take a closer look.
Apple is preparing significant upgrades for the iPhone 15 Pro Max, which could differentiate it from the other Pro model, iPhone 15 Pro. Notably, the camera system is set for a major upgrade. The iPhone 15 Pro Max might get a periscope lens technology, potentially delivering 5X-10X zoom capabilities. This feature could entice buyers towards Apple's top-end iPhone, despite a reported $100-$200 price hike, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman claimed that Apple is going ahead with a more aggressive strategy this year with its premium iPhone models. With a slew of upgrades such as a titanium frame, and action button reserved for the iPhone 15 Pro and iPhone 5 Pro Max, Apple could convince buyers to shell out the extra couple of hundred bucks for the top-of-the-line iPhones. Dig deeper.
According to a report by WABetaInfo, WhatsApp is rolling out a new update through the Google Play Beta Program which will bring the version up to 2.23.19.8. And this new update showcases a new screen with a header that says ‘Third-party chats'. As per the report, this update is focused on WhatsApp complying with the EU regulations by “developing support for chat interoperability”.
Interoperability, or cross-platform interaction has been one of the major talking points for the European Union's new Digital Markets Act (DMA) which is pushing to quash ecosystem lock-in and anti-competitive behavior. Dig deeper.
Elon Musk led the rebranding effort of X (formerly Twitter) at a remarkable pace, finishing the entire exercise in a week. However, the high-speed transformation has come with its own set of side effects. According to a report released by Apptopia (via GizmoChina), app downloads have declined in almost all major countries such as the US, UK, and Japan by 30 percent after the app went through a major rebranding process to X. This would be the lowest decline for the app in the decade. Not only the app is suffering, but the website, twitter.com, is also facing a decline in traffic by 10 percent in August. Dig deeper.
A new report suggests that CEO Mark Zuckerberg is entering the big AI race and intends to compete with the likes of OpenAI.