A hilarious Battlefield 2042 bug is making weapons spin whenener they are fired, players have reported. The troubled shooter developed by DICE and published by Electronic Arts received a major update recently.
07.03.2024 - 10:25 / videogameschronicle.com / Andrew Wilson / Ea Sports / Tom Ivan
Electronic Arts CEO Andrew Wilson has outlined the transformative impact he believes generative artificial intelligence can have on the company and the wider games business over the next five years.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference on Wednesday, EA’s boss said advancements in the technology are allowing the company to create richer, more personalised content increasingly rapidly.
Greater efficiency coupled with “deeper, more immersive experiences” will lead to significant audience expansion over the next few years and provide a “multi-billion dollar” growth opportunity, he said (transcribed by Techraptor).
Wilson said that in the past it might take six months to build an in-game sports stadium. Over the last 12 months, that time has shrunk to six weeks, and over the coming years it could maybe be cut to six days.
And while FIFA 23 has 12 run cycles for how the players move in the game, EA Sports FC 24 has 1,200 created with generative AI.
Over the next five years, Wilson hopes that generative AI will make EA’s development 30% more efficient, help grow its 700 million-strong player base by “at least” 50%, and lead to players spending 10-20% more money on its games.
“What we’ve seen every time there’s been a meaningful technological advancement in media and in technology, where you are able to democratise an industry and hand it over to the population at large, incredible things happen,” he said.
“And so, the way we think about this is how do we build these things to be more efficient? How do we build these things to allow us to build deeper, broader, more deep, more personal experiences? And then how do we give that to the world.
“And once you give that to the world where you have three billion players around the world creating personal content and expanding and enhancing the universes that we create, and building and creating their own universe on our technology platform, all of a sudden we are the beneficiaries of platform economics.
“And for me that’s a multi-billion dollar opportunity for us in addition to what we would otherwise get from our regular growth.”
While some workers in the industry have expressed concerns about AI’s potential impact on the job market, Wilson claimed developers within EA are embracing the technology, which is arguably most effective when used to augment developers’ capabilities rather than replace them.
“For creators of games, this is incredibly exciting: the ability to get to the fun faster and get to market faster is the Holy Grail for them”, he said.
“And so, we see a real embrace happening inside of our company around these things that can help them get to greatness much more quickly.”
A hilarious Battlefield 2042 bug is making weapons spin whenener they are fired, players have reported. The troubled shooter developed by DICE and published by Electronic Arts received a major update recently.
Baldur’s Gate 3 was the big winner at the 24th annual Game Developers Choice Awards.
Remedy Entertainment has said players should expect a “more regular cadence of sequels” for Alan Wake and Control.
The amount of time that has elapsed since The Legend of Zelda: The Wind Waker HD’s release is now equal to the length of time between the original game’s release for GameCube and Wind Waker HD’s release for Wii U.
Gameloft has announced that it’s developing a Dungeons & Dragons game for PC and consoles.
The Star Wars: Knights of the Old Republic remake is reportedly still in development at Saber Interactive, but it doesn’t sound like it will be released in the next 12 months.
Forza Motorsport’s car progression system is being overhauled today as part of the game’s sixth major update.
Look for Apex Legends to begin to expand past just the traditional battle royale format in the coming year as part of an overall plan to grow the community and evolve the IP.
At a recent technology conference, EA's CEO stated that Apex Legends will begin to «expand beyond the traditional battle royale universe» within the next year. Apex Legends' future strategy might remind fans of another popular game that began as a battle royale.
Even as they cancel games and carry out mass layoffs, EA see sunny skies ahead for Respawn's free-to-play battle royale shooter Apex Legends, with CEO Andrew Wilson outlining plans to "expand beyond the traditional battle royale universe".
Apex Legends players can expect to start seeing the game “expand beyond the traditional battle royale universe” over the coming year as Electronic Arts looks to attract more players to the franchise.
EA head Andrew Wilson has some potentially controversial, but also oddly optimistic, things to say about AI.