Over the years, Call of Duty campaigns have delivered the closest distillation of Michael Bay-style cinematic set piece action in video games. The first-person military shooter franchise, perhaps the most popular series of games in the world, has increasingly tilted in favour of its money-spinning multiplayer modes, with gradual introduction of battle passes, microtransactions, and downloadable content, but some of its single player campaigns remain a benchmark for bombastic sequences in the medium. Memorable missions from Call of Duty titles are part of gaming folklore — the raw shock of a nuclear detonation, the tense deliberations of a ghillied-up sniper, and the disturbing implications of a false flag terror attack; CoD campaigns have sustained their commitment to over-the-top, knockout moments with imaginative mission design, the “Oorah” machismo of American military might, and immersive cinematics that punctuate the action.
Call of Duty: Modern Warfare 3’s UK Launch Sales Are 25 Percent Lower Than Modern Warfare 2
12.11.2023 - 16:13 / gamingbolt.com / Christopher Dring
Activision’s Call of Duty: Modern Warfare 3 launched worldwide before the weekend amid the backlash against the campaign. Whether that impacted its sales performance, its physical launch sales in the UK are 25 percent lower than Modern Warfare 2 (2022), as per Gfk.
Games Industry’s Christopher Dring noted that 72 percent of sales were on PS5, while 20 percent were on Xbox and eight percent on PS4. With digital sales increasing throughout the region over the years, they can likely compensate for the drop in physical sales. Nevertheless, such a drop is still noteworthy, especially considering how well the previous two Modern Warfare titles have performed in the UK.
Call of Duty: Modern Warfare 3 is available on Xbox Series X/S, Xbox One, PS4, PS5 and PC. It was reportedly developed in about 16 months, with Sledgehammer Games working on an expansion spin-off to Modern Warfare 2 before Activision rebooted it. The developer has denied these reports, stating, “We have worked hard to deliver on this vision, which has been years in the making. Anything said to the contrary is simply not true – this is our game, and we cannot wait to play it online with all of you.”
UK Physical data (GfK) has Call of Duty: Modern Warfare 3’s launch sales as 25% lower than last year’s Modern Warfare 2. 72% of sales on PS5, 20% on Xbox and 8% on PS4. Obviously, digital data will change all this.
— Christopher Dring (@Chris_Dring) <a href=«https://twitter.com/Chris_Dring/status/1723718653311397948?ref_src=» https:>November 12, 2023
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