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23.10.2023 - 15:11 / videogameschronicle.com
Blizzard has announced a rather unusual competition in which players can win a PC infused with real human blood.
The Diablo 4 promotion, which Blizzard is calling Blood Harvest, encourages US citizens to donate blood at a clinic of their choice.
They then have to submit proof of their donation, which will then be added to a running total.
Once 666 quarts (1332 pints) of blood have been donated in total, the sweepstake will open.
At that point, any US player (whether they’ve donated blood or not) will be able to enter the competition via Instagram and Twitter (details on how to enter will follow when the target is reached).
The grand prize will be “a custom liquid cooled PC infused with real human blood”, according to Blizzard.
The PC will include an NVIDIA GeForce RTX 4090, an Intel Core i9-13900K, 64 GB of DDR5 RAM and 3 TB Gen5 NVMe M.2 SSD storage, and will come in a custom Diablo red/black colour palette with Season of Blood graphics.
Although the PC can only be won by US residents, the campaign will also unlock in-game items, which will seemingly be available to all players worldwide.
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Once tier one (33%, or 439.56 pints of blood) has been reached, players will get a Bloodpetal Anlace dagger, a Bloodpetal Sever axe, a Bloodpetal Blade sword, a Bloodpetal Bludgeon druid staff and a Bloodpetal Heart necromancer offhand weapon.
When tier two (66%, or 879.12 pints of blood) has been reached, players will also get the Loch Raeth Maor armour for the Barbarian class.
Finally, if tier three (100% or 1332 pints of blood) is reached, as well as the sweepstake unlocking players will also get a Vermillion Eye Piebald mount.
At the time of writing, the campaign has already reached 27% progress, meaning around 360 pints of blood have already been donated in the name of Diablo.
When Blizzard announced the Overwatch League in 2016, there were plenty of questions about how the esports league would actually work – but at the very least, you couldn’t fault the ambition.
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The Diablo 4 Blood Harvest is going well, with the community already having met the first goal, unlocking themed weapon skins for all.
A Diablo IV custom liquid cooled high-end PC with real human blood will be given away next month as part of a special event to encourage blood donations in the United States.
I think this tops the Megan Fox thing. Last week, Blizzard dropped an announcement asking fans to «donate to the blood harvest», allowing them to earn some in-game swag for Diablo 4.
Blizzard is celebrating the release of Season of Blood for Diablo IV by asking players to donate their own blood in return for in-game rewards.
Blizzard also announced a campaign where you can get free Diablo IV content by donating blood.
Blizzard has submitted a worthy entry for the year's most-unhinged PR stunt, raffling a Diablo 4 gaming PC "infused with real human blood" as part of a community-wide blood drive seeking 666 quarts by next month, which would require standard 1-pint donations from 1,332 players assuming no repeat entries.