YouTube demonetizes popular content creator SSSniperwolf after doxxing accusations
25.10.2023 - 18:51
/ polygon.com
The debate over “reaction” content on YouTube has been brewing for years, but a recent incident between two creators has refueled the urgency of the conversation.
The debate centers on Alia “SSSniperwolf” Shelesh, a YouTuber with over 34 million subscribers, and Jack “Jacksfilms” Douglass, a YouTuber with 4.9 million subscribers. The two have been feuding online over the past year, but it came to a head this weekend, as Douglass said that Shelesh showed up to his home and filmed the outside of his residence on Saturday. Shelesh shared a video of the incident as an Instagram story, saying “let’s talk like adults,” according to a report from NBC News. On Oct. 20, YouTube said that Shelesh’s account would be temporarily demonetized.
What led to this confrontation, and why did it ignite such a firestorm of controversy online?
Reaction content is an umbrella term that applies to a content creator responding to or riffing on an existing piece of media. Reaction content has been controversial for a long time; in 2016, the Fine Brothers made an infamous attempt to copyright their “React” videos, which was met with near unanimous criticism. In August, the conversation reignited as popular creators like Félix “xQc” Lengyel “reacted” to long-form content with very little (if any) original input or transformative commentary.
Douglass has made content on YouTube since 2006, primarily focusing on comedy videos. In the past, he has called out “reaction” content that he says fails to meet the bar for fair use, and has even made parody videos reacting to reaction content.
Within the last year, he set his sights on Shelesh’s content, citing a lack of credit or links to original creators and their work, and a lack of transformative commentary. Shelesh has been a content creator for roughly a decade, including making YouTube and TikTok videos. Her recent work is largely reaction content, which she posts to both platforms. Shelesh has been aware of Douglass’ commentary, even making jokes about the YouTuber in her own reaction content.
In addition to Douglass’ video callout above, he revived an old joke channel called JJJacksfilms, poking fun at Shelesh’s content and celebrating times she deleted clips. He also regularly made content on Twitch reacting to and even grading Shelesh’s reaction content, complete with a bingo game for viewers to play. The JJJacksfilms streams were designed to apply pressure to Shelesh, encouraging her to credit original creators and provide substantial commentary.
On Oct. 13, Shelesh posted an Instagram story with the text, “Should I go visit @Jacksfilms? He lives 5 mins away from my shoot.” She proceeded to add more posts to her story throughout the night, which included a photo of the