Microsoft has debuted a new sweepstakes that gives fans a chance to win one of four distinct South Park: Snow Day Xbox Series X consoles. The promotion is meant to commemorate the release of South Park: Snow Day, which just hit digital and physical store shelves on March 26.
Unique Xbox device sweepstakes are Microsoft's preferred method for promoting a wide variety of partnerships, thus being a fairly common occurrence. One of the most recent such initiatives saw the company give away a floating Xbox controller themed after Dune. The entry period for that promotion concluded on March 25, with Microsoft now immediately following up on it with a new giveaway.
Its latest initiative offers fans a chance to win a unique South Park-styled Xbox controller paired with a matching Xbox Series X console. There are four prizes in total, one for each of the main characters: Cartman, Kyle, Kenny, and Stan. While many Microsoft-sponsored sweepstakes are only available to U.S. residents, this particular contest is open to legal residents of all Xbox-supported countries, of which there are 87. The only other requirements for entry are to be 18 or older, follow the official @Xbox account on Twitter, and retweet its official tweet in its exact form.
The first-place winner will receive a custom Xbox Series X console with Eric Cartman artwork. Kenny and Kyle adorn the second- and third-place prizes, respectively. The fourth winner will get a Stan-themed console. Despite their one-of-a-kind nature, Microsoft is estimating these consoles to be worth the same as their retail counterparts, $499.99 each. Prospective participants have until 8pm PT on April 22 to enter the contest.
The sweepstakes itself is meant to promote the release of the latest South Park game. Developed by California-based Question Games, South Park: Snow Day debuted to mixed reviews on March 26, with its current Metacritic Metascore ranging from 60 to 61, depending on the platform. Its early player impressions do appear to be more positive, although they aren't plentiful. For example, the game amassed «Mostly Positive» reviews on Steam on its launch day, but that's based on only 40 user ratings.
Granted, it is way too early to judge the success of South Park: Snow Day, not least because THQ Nordic appears to be positioning it as a live-service game that's meant to enjoy long-term support. But while many conventional single-player experiences are capable of generating long-tail sales, their live-service counterparts tend to be much more reliant on early momentum and a consistent content influx.
South Park: Snow Day! finds the town of South Park descending into pure chaos as all-out war breaks out. Supporting co-op or solo play, Snow Day! is an action-adventure
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