Unity reveals plans to charge per game install, drawing criticism from development community
12.09.2023 - 18:10
/ eurogamer.net
/ Unity Pro
Unity has announced dramatic changes to its Unity Engine business model which will see it introduce a monthly fee per new game install beginning on 1st January next year — a move that has drawn criticism from the development community.
Unity — the engine behind countless acclaimed games including Tunic, Cuphead, Hollow Knight, Citizen Sleeper, RimWorld, Outer Wilds, Fall Guys, Ori and the Blind Forest, and Cities: Skylines — was previously licenced to developers using a royalty free model built around subscription tiers. Anyone whose revenue or funding was less than $100k over the course of the year (and who didn't want access to features such as the ability to remove the Unity splash screen) could stick to the free Unity Personal license, while a Unity Plus subscription was required up to $200,000 in revenue, and a Unity Pro or above subscription was needed for more.
As of 1st January, 2024, however, developers will be expected to pay an additional monthly Unity Runtime Fee per new game install — seemingly including re-installs and installs across multiple devices — on top of their existing licence subscription, with those fees kicking in for titles that have made $200,000 or more in the last 12 months and have at least 200,000 lifetime game installs. Unity Pro and Unity Enterprise subscribers, meanwhile, will see the fees applied after passing the $1m revenue and 1m lifetime installs threshold.
Once the fees kick in, developers using Unity Personal will be expected to pay $0.2 per new install above the 200k threshold each month, while Unity Pro and Enterprise subscribers will be required to pay $0.15 and $0.125 respectively after crossing the 1m line — a figure that will decrease as higher install thresholds are reached. Unity Plus, meanwhile, is being retired as of today, meaning access to advanced features will now require at least a $2k annual subscription — an increase of over $1,600 compared to a Plus subscription.
Unity's new fees will be applied retroactively to all games already on the market that cross its revenue and install thresholds, and to all to all games regardless of price — raising questions around the viability of free game giveaways, game demos, bundles, and more — and there's concern developers may now face charges for pirated game installs. There are also questions around how the changes will complicate the logistics of being on services like Game Pass.
The industry response so far appears to be a mixture of outrage, disbelief, and confusion, with some developers already publicly pledging to switch engines. Eurogamer has reached out to number of studios for their response to today's changes, including Size Five Games' Dan Marshall, creator of the acclaimed Lair of the