Well, where to start? In the long list of bizarre product branding tie-ins there have been some notable releases that have made us shake our heads in disbelief, but this one may just take the dunked biscuit. Yorkshire Tea, maker of teabags and tea-related paraphernalia in the UK, has added two new additions to its online store and, I can't quite believe I'm typing this, but they're gaming controllers. Specifically, a PlayStation 5 controller and an Xbox model, both resplendent in honest-to-goodness Yorkshire Tea branding complete with a pastoral scene featuring a sheep.
Ubisoft and Grid partner for live Rainbow Six Siege esports data
09.11.2023 - 18:37 / venturebeat.com / Rainbow VI (Vi) / Ubisoft
Ubisoft and esports data provider Grid have signed a multi-year exclusive partnership to support the Rainbow Six Siege competitive ecosystem. Grid streamlines access to real-time competitive data for broadcasts, monitoring competitive integrity, coaching and betting. Additionally, the two companies hope to fuel Rainbow Six Siege’s growth through this partnership.
The granular, live data will only be available through Grid’s data platform, starting with this weekend’s Blast R6 Major Atlanta.
“The legacy of Rainbow Six Siege is a great foundation to build upon and we are excited to make esports game data part of this incredible ecosystem,” said Moritz Maurer, CEO and founder of Grid Esports.
Going forward, this partnership covers all major global and regional tournaments for Rainbow Six Siege’s extensive ecosystem. Currently, Ubisoft supports nine regional ecosystems: Europe, North America, Brazil, Japan, South Korea, LATAM, Asia, Oceania and MENA. Moreover, the ongoing Blast R6 Major Atalanta is broadcasting across 14 languages. Grid’s data will help these broadcasts provide region-specific content and context for fans.
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“At Ubisoft, we recognize the need to innovate in the fast-paced space that esports is, and to keep our community constantly engaged,” said Francois Tallec, VP, brand & transmedia partnerships at Ubisoft. “Our partnership with GRID and the shared understanding of our esports data’s potential promises to unlock exciting opportunities to engage fans and innovate across the board.”
As of December 2022, tournament organizer Blast Premier operates the Rainbow Six Siege esports circuit. Notably, this aligns with Grid and Blast’s established partnership. The two companies have worked together extensively since 2018 and last renewed their agreement in February 2022.
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