Tech Briefing today: iPhone 15 Pro Max launch woes, Sundar Pichai on Google's 25th anniv, and more

After the release of the iPhone 15, people were curious about its battery performance. Apple had talked about the new A17 Pro chip being super-efficient, so everyone was eager to see how long the iPhone 15 Pro and Pro Max could last on a single charge. Well, the results are in, and it's quite exciting. The Pro Max managed to outperform all previous iPhones in a battery test done by Mrwhosetheboss. But surprisingly, the iPhone 15 Plus did even better! It lasted for more than 13 hours of screen time, setting a new record for the longest iPhone battery life, 9to5Mac reported.

The iPhone 15 Pro Max is Apple’s first model to offer a 5x optical zoom upgrade, but just like the tech firm has done on previous occasions, the hardware details remained obscured for a few days. Fortunately, we have learned that most of the cameras used on the company’s top-end flagship have been re-used from last year’s iPhone 14 Pro Max.

Apple unveiled its iPhone 15 series at its Wonderlust event on September 12, after months of anticipation. While the iPhone 15 Pro Max and iPhone 15 Pro were expected to take all the headlines, it is the standard models that have amazed Apple fans so far. This is perhaps due to Dynamic Island becoming standard across the entire iPhone 15 lineup, a feature that made the iPhone 14 Pro models stand apart. However, this does not mean the iPhone 15 Pro models can be disregarded as minor updates.

Apple has finally unveiled the iPhone 15 Pro and iPhone 15 Pro Max. These are the latest and most expensive iPhones ever, starting at $999 for the smaller one and $1,199 for the bigger version. This year Apple has made some exciting changes to tempt us even more, unlike the case with iPhone 14 series in 2022, which had minor changes. Let's check out the top features of these new iPhone models.

Apple finally unveiled its iPhone 15 series at the Wonderlust event on September 12 after months of anticipation. Most of the leaks and rumours about specs and features turned out to be true and we saw four models launched - iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The standard models got big upgrades with Dynamic Island, a 48MP camera, and A17 Bionic coming to the iPhone 15 and iPhone 15 Plus. On the other hand, the iPhone 15 Pro models got the new A17 Pro chip, a titanium frame, an action button, and a telephoto lens. Soon after the launch, Apple also discontinued some of its previous models, while prices of other older models were slashed.

The Apple event unveiled the new iPhone 15 lineup which comes with big upgrades for every single model. While the standard models are getting a 48MP camera and the Dynamic Island, the Pro models are getting a titanium frame, an Action button, and the A17 Pro chipset. This makes the iPhone 15 series quite lucrative, no matter which model you prefer. However, for those who prefer the iPhone 15 Pro-models, the attractiveness of smartphones in the consumers' eyes has dampened a bit after the India price announcement. Both of the smartphones have received a big price hike. With that in mind, should you be buying the new iPhone or let this one pass as a price anomaly? Let us take a look.

Apple did not reveal the battery specifications of the iPhone 15 Pro Max or any other model during its official unveiling, but what the company does every year is provide an estimated runtime of each model for three categories: video playback, video playback when streaming, and audio playback. For consumers who wish to upgrade from the iPhone 14 Pro Max to the latest top-tier offering, they might be disappointed with the battery life of the newly announced flagship.

A torrent of reports, leaks, and rumors surrounding the iPhone 15 Pro and iPhone 15 Pro Max started last year, with the two flagships finally materializing today. Apple has lifted the veil of its latest premium offerings, and compared to the previous launches, these two tout some of the biggest changes, both internally and externally, so let us get into the details.

Tech Briefing today: Just a day before the ‘Wonderlust' Apple event 2023, the tech world was filled with leaks, rumors, and wishlists from experts and enthusiasts alike about the fate of the upcoming Apple iPhone 15 Pro Max. In a new report, Bloomberg's Mark Gurman said that the iPhone 15 Pro Max can attract buyers in large numbers despite its expected price hike; WhatsApp is rolling out a new update through the Google Play Beta Program which will bring the version up to 2.23.19.8. This and more in today's tech briefings. Let us take a closer look.

As the leaks continue to reveal new things about the iPhone 15 lineup, the excitement for the launch is increasing with each day passing. At the Apple Event 2023 on September 12, we will finally have the first look at the new iPhone 15 models. The new generation of iPhones is expected to be launched with various new features. Notably, Apple is also planning to jack up iPhone 15 Pro and the iPhone 15 Pro Max price. There are various rumours surrounding the claim. Let's have a look at the expected iPhone 15 Pro Max price.

Tech Briefing today: Even as the weekend rolls over, new developments in tech do not slow down. A new report by Mark Gurman reveals that the iPhone 15 Ultra is unlikely to be unveiled at this year's Apple event. As such, the iPhone 15 Pro Max branding to stay for at least one more year. In other news, India and the US have joined forces for an exciting partnership to send Indian astronauts into space in 2024. These astronauts will be sent to the International Space Station (ISS). This and more in today's tech briefing. Let us take a closer look.

In the weeks leading up to the Apple event, many leaks began talking about a new iPhone, branded the iPhone 15 Ultra, which could be a new addition to the lineup to be unveiled at the ‘Wonderlust' event. However, a new report has claimed that it is unlikely that iPhone 15 Ultra will make its debut. This also means that the iPhone 15 Pro Max will again retain its lofty status as the highest-end iPhone.