Grand Theft Auto 6 is setting out to be one of the most visually impressive games ever made by Rockstar Games, judging from a very early comparison shared online this week.
09.11.2023 - 15:33 / eurogamer.net / Strauss Zelnick / Rockstar Games
Strauss Zelnick, boss of GTA publisher Take-Two, has credited the company's «three-part strategy» as the reason it has managed to avoid mass layoffs this year.
As we have reported numerous times over the past several months, the video game industry has seen layoffs after layoffs this year. This has resulted in studios being closed, such as Saints Row developer Volition. Others, such as Epic, have seen their numbers significantly reduced.
According to Zelnick, Take-Two has managed to avoid such consequences thanks to moderate investments and a focus on efficiency over recent years.
Speaking with Eurogamer's sister site GamesIndustry.biz, Zelnick said he believes many other studios and companies «overbuilt during the enthusiasm of the pandemic». As a result, they are now in the process of «rationaling», as the industry comes back down from 2020/2021's boom.
«I think we were a little bit more moderate,» Zelnick replied when asked how the Grand Theft Auto publisher has managed to come away relatively unscathed in a tumultuous year. «We have a three-part strategy — innovation, creativity, and efficiency — and I think our focus on efficiency [means that] on an ongoing basis, we're always rightsizing the team.»
Zelnick stated the company went «through an integration process when [it] acquired Zynga», noting that this allowed Take-Two to «gain efficiencies at that time».
Meanwhile, despite this year's cascade of layoffs and more competitive (and challenging) market, Zelnick said he is still optimistic for next year. «The only thing we can do is be lean, be innovative and be creative,» he said.
«Our priorities remain to create a disproportionate number of hits, and to bring the highest quality entertainment experiences to consumers around the world of whatever type they want, however they want them delivered.
»That's always our challenge and, you know, we reiterated our outlook for 2024. So that's pretty much how we see things for fiscal 24."
In our latest interview with Take-Two CEO Strauss Zelnick, we discuss Grand Theft Auto 6 expectations, turbulence in the games market, and how the publisher is weathering the stormhttps://t.co/SjLyQDUpvS pic.twitter.com/8WDrYfiY09
Zelnick's words come the day after Grand Theft Auto developer Rockstar announced it would be revealing its first GTA 6 trailer next month. Needless to say, this upcoming release is one of the most anticipated games today — it has even seen stage invaders pressing Geoff Keighly for answers (not that this did them, or anyone really, any favours).
Meanwhile, in recent weeks fans have turned to increasingly desperate measures to track down any announcement clues from Rockstar, such as looking to the lunar cycle. Was the answer hidden in the
Grand Theft Auto 6 is setting out to be one of the most visually impressive games ever made by Rockstar Games, judging from a very early comparison shared online this week.
With the amount of hype surrounding Rockstar Games titles, particularly, now is the perfect time for the company to present its own showcase. Other major companies started having their own showcases, such as PlayStation's State of Plays, Nintendo's Nintendo Directs, and the Xbox & Bethesda joint showcases of recent years, the latter of which was used to provide an in-depth look at in June 2023.
Take-Two Interactive and 2K Games are facing a class-action lawsuit over the removal of purchased in-game currencies from accounts when a game's online features are taken offline.
Take-Two Interactive and 2K Games are facing a class action lawsuit accusing the company of theft and unlawful business practices, due to virtual currency becoming non-transferrable in its games once servers for previous titles are deactivated.
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Rockstar Games has been one of the world's most popular gaming companies in the last few decades. A major part of its success is particularly attributed to Grand Theft Auto or GTA, its open-world action-adventure video game. There have been many entries into the series to date, and fans are patiently waiting for the release of the next GTA game which is ubiquitously known as GTA 6. However, apart from the confirmation of the GTA 6 trailer release date, there has been no information so far, with Rockstar Games keeping tight-lipped about the game. And it seems like it doesn't want its employees (or even former workers) to talk about other GTA 6 as well.
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From The Last of Us and God of War to Mario and The Legend of Zelda (to name just a few), there has been no shortage of major gaming properties that are being adapted as TV shows or movies. And at a time where it feels like it’s only a matter of time before most major gaming franchises get snapped up for similar adaptations, it’s only natural to wonder when we’ll be seeing a Grand Theft Auto film.
Speaking to investors in an earnings call this week, GTA 6 publisher Take-Two's CEO Strauss Zelnick had a bit to say about the eternally uncontroversial topic of videogame prices. In news worth holding the press for, he thinks they're pretty cheap for what you get in return.