Nintendo has been doing its best to expand its brand beyond “just doing video games” by putting its IPs into the public viewing space in different ways. We know about their success in movies and such via Mario’s animated film, but another big success for them was Super Nintendo World. The park had a rocky start thanks to the pandemic happening right when they were supposed to open, but they bounced back well and have had a great turnout. Plus, they expanded the park into the United States and will be opening a third park location there, too. But, like with everything Nintendo does, expansion was inevitable.