Microsoft has reportedly been developing an Xbox mobile storefront that would allow users to bypass Apple's App Store and Google's Play Store and download games off its own application. Earlier this year, Microsoft's gaming chief Phil Spencer, too, had revealed ahead of the annual Game Developer Conference that the company intended to launch its own app store for both iOS and Android. Now, Xbox is reportedly in talks with partners for the same.
SplitMetrics acquires App Radar to boost mobile app growth
16.11.2023 - 15:05 / venturebeat.com
SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps.
App Radar is an app marketing and analytics platform. The strategic collaboration positions SplitMetrics to offer an expansive platform powered by artificial intelligence (AI) for various app growth services.
The merger brings together two startups to create a comprehensive solution for app developers and marketers. The newly formed entity will offer an array of AI-powered services, encompassing paid user acquisition (UA), app store optimization (ASO), conversion rate optimization, and data analytics.
AI services: The combined forces of SplitMetrics and App Radar results in the creation of the largest platform in the industry, providing AI-powered services to over 1,000 customers across more than 100 countries. These services include UA, ASO, conversion rate optimization, and advanced data analytics.
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Separate brands, unified goals: While operating as separate brands, SplitMetrics and App Radar will synergize their efforts to serve customers across Europe and the United Kingdom, North America, and the Asia Pacific region. This approach allows both entities to maintain their unique strengths while benefiting from the collective expertise.
Global impact: With a global team of 160, SplitMetrics currently manages over $250 million in annual ad spend, catering to clients such as Babbel, Skyscanner, Glovo, and Rakuten Viber. App Radar specializes in app store optimization and automation for 30,000 app developers and marketers globally.
Strategic growth and consolidation: The acquisition aligns with SplitMetrics’ broader strategy to capitalize on the growing trend of AI-enabled marketing. The goal is to evolve into an AI-centric company, breaking down silos between UA, ASO, and conversion optimization to offer holistic services.
Max Kamenkov, CEO of SplitMetrics, said in a statement, “App Radar has a range of very powerful tools that are fully complementary to our own. By combining these services, we can offer a market-leading end-to-end solution that will drive incredible growth for our customers.”
Thomas Kriebernegg, managing director of App Radar, said in a statement, “We’re delighted to join SplitMetrics’ team and create a powerful new service for our customers. Our respective strengths in the US and Europe, and key app stores, make SplitMetrics and App Radar a perfect match.”
Silvio Peruci, managing director of App Radar, emphasized the role of AI in the future of app marketing in a statement,
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