Samsung fires off new generation of AI-driven 8K OLED TVs

08.01.2024 - 03:19 / venturebeat.com / Ai

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Samsung has been the No. 1 global TV brand for 18 years and the company plans to keep that going with a new generation of TVs and OLED screens unveiled today ahead of CES 2024.

Samsung showed off a wide gamut of smart screens with features spanning accessibility, sustainability,
free content, connectivity and security. It’s part of its plan to make “screens for all,” and it signals some of what Samsung will show off at its press event at 2 p.m. Pacific time on Monday in Las Vegas.

The Samsung Neo QLED 8K TVs aim to bring home theater into your house and deliver picture quality that transforms content into 8K imagery.

With nearly 40% of premium shoppers saying they’re considering an 8K TV as their next purchase, the future for 8K is bright, Samsung said.

This year’s line-up from Samsung will include the QN800D (65 inches to 85 inches) and QN900D (65 inches to 85 inches). The series is powered by the most innovative Samsung processor yet: the NQ8 AI
Gen3. Its designed with an on-device AI engine (NPU) two times faster than its predecessor, plus eight times the neural networks (512).

The 85-inch class QN900D Neo QLED 8K TV delivers brilliant picture quality, mind-blowing sound, and an enhanced design, Samsung said. Samsung called it the slimmest, most premium 8K TV to ever hit the market.

Built with advanced new features like 8K AI Upscaling Pro, AI Motion Enhancer Pro, a new Infinity Air Stand, and more, it creates an immersive at-home theater environment. For the first time, the QN900D can upscale even SD/HD content into 4Klike resolution, and 4K content into 8K with 8K AI Upscaling Pro.

It’s also the first TV to support a maximum VRR of 4K 240Hz – so even the most fast-paced games feel smooth.

The new AI Motion Enhancer Pro can analyze what sport you’re watching and help you track the specific kind of ball with crystal clarity. You can see the ball as it zips across the screen. And, Real Depth Enhancer Pro maximizes Mini LED control, so you get enhanced contrast, even in fast scenes with lots of movement – like car racing. When the TV is off, Now+ can transform the blank screen into an interactive information center that you can customize to provide weather updates, home IoT updates, a family text messaging board, and a music widget for mobile music listening.

To further remove distractions, the QN900D boasts a redesigned One Connect Box with a compact U-shaped module with two ports in the back, completely invisible to viewers. That means you can connect your cable, satellite box, or video game system to the TV without unsightly wires. Its Slim Flat Back design helps you mount