As digital showcases have evolved to take precedence over in-person press conferences, the big three console makers have also started to feature smaller events to give all sorts of games their chance to shine.
New player-centric Web3 tools prioritize gamers while streamlining development
04.10.2023 - 14:09 / venturebeat.com / New
Presented by Horizon
In the past, advancements in game development relied on upgrades to compute power and graphics. In the last decade, new distribution models like digital and mobile, and innovations in monetization such as free-to-play and ads, spurred gaming into the largest entertainment category in the world. Web3 represents a new paradigm that combines both fundamental technology and unprecedented opportunities for developers and players in how they monetize and enjoy games. And developing in this new paradigm is getting a whole lot easier, says Michael Sanders, Chief Storyteller and Co-Founder at Horizon Blockchain Games, the creators of Sequence.
“Web3 is a technology that unlocks creativity and monetization benefits for game developers and builders, while at the same time enabling flexibility and new experiences for players,” Sanders says. “We’re seeing Web3-based games enable higher player retention and spend. For example, Hunters On-Chain, an action RPG leveraging Web3 by BoomLand, sees 4.5x higher D30 retention, 7.2x higher ARPU, and bigger spending from whales compared to the Web2 version of the game. And as the utility of Web3 and blockchain expands, perhaps beyond the core gaming experience, players will find even more value, especially when brands begin to curate new and immersive experiences.”
Currently, the blockchain industry is picking up speed, and games built with Web3 elements are coming from developers ranging from small teams and indie shops to triple-A game studios like Ubisoft, Zynga, Nexon, Square Enix, Atari and many more. Big tech players like Google, AWS, and Microsoft all have entries into the blockchain services market and are continuing to explore new ways to integrate Web3 into their offerings to reinforce the success of their GTM strategies.
“Half the Fortune 100 companies have active Web3 plans. Developers should be paying attention,” Sanders says.
Web3 is now in its second generation, in which the technology has become tremendously more accessible. With the first generation, game developers were forced to grapple with the technical complexity of blockchain, spending most of their focus and energy on integration and implementation before even starting to think about designing a game. This outdated technology forced certain design choices and go-to-market strategies, which often didn’t match the familiar experiences most gamers expect.
Now the technology and onboarding issues into Web3 are largely solved, Sanders says, so game makers don’t need to have highly technical Web3 expertise, and instead, they can focus on creating unprecedented player experiences while leveraging this technology. With simpler and easier-to-use developer tools, experienced game makers from
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