An Xbox brand account has been accused of using AI-generated art to promote indie games.
14.12.2023 - 15:19 / theverge.com / Tom Warren / Tim Stuart
By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
Microsoft currently offers free access to Fortnite on its Xbox Cloud Gaming service (xCloud), but there are signs the company may offer free game streaming in exchange for ads. Microsoft Gaming CFO Tim Stuart hinted at this prospect in a Wells Fargo TMT Summit interview late last month, spotted by TweakTown.
“The vision I like to talk about is we have xCloud game streaming, so you can subscribe to Game Pass Ultimate and you can stream hundreds of games to really any endpoint that has a browser experience,” explained Stuart. “For models like Africa, or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?’”
Stuart’s spitballing makes it clear this is something that Microsoft has been looking at for certain regions, with Xbox Cloud Gaming having expanded to new markets throughout 2022. An ad-supported version of Xbox Cloud Gaming could work well in markets where phone ownership is much higher than traditional consoles or gaming PCs.
It’s not clear if Microsoft will ever launch such a subscription, though. Work on Xbox Cloud Gaming has slowed over the past year inside Microsoft, sources told me earlier this year. Microsoft was planning to support your existing game library by the end of 2022 in Xbox Cloud Gaming, but it never happened. Microsoft also scrapped plans to launch a separate subscription version of Xbox Cloud Gaming, instead of the service being bundled with Xbox Game Pass Ultimate.
Microsoft has experimented with Xbox Cloud Gaming in the past, though. You can play Fortnite for free on the service, with just a Microsoft Account. This free access hasn’t expanded to other games just yet though. It has been successful at marketing cloud gaming, as Microsoft revealed last year that more than 20 million people have streamed games using Xbox Cloud Gaming, boosted by the Fortnite addition.
Internal emails from the FTC v. Microsoft case also show that Microsoft has been planning to stream PC games over the cloud, potentially opening up its Xbox Cloud Gaming service to many more games. Microsoft has also been testing mouse and keyboard support for Xbox Cloud Gaming, but only on the Xbox console side and not PC.
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An Xbox brand account has been accused of using AI-generated art to promote indie games.
Do you own a Meta Quest 2, 3, or Pro headset and dream of stepping into Master Chief’s shoes in Halo, or getting behind the wheel and tearing down the road in Forza Horizon 5? Well, you still can’t do that, sorry, but you can experience the next closest thing with all cloud-gaming-supported Xbox Game Pass games right now, with the newly released Xbox Cloud Gaming (Beta) app.
is finally available for the line of VR headsets. While Cloud Gaming is still in beta, users can download the app from the Meta Quest Store. No TV or console is required, but users will need to sign up for a Game Pass Ultimate subscription.
Xbox has brought is Cloud Gaming service to Meta Quest VR headset devices, as both companies said it would at the launch of the latest Quest 3 hardware earlier this year. The Xbox Cloud Gaming app has a beta label, and it’s limited to Quest 2, Quest 3 and Quest Pro headsets (sorry OG Quest owners) but it basically delivers a huge-screen virtual cloud gaming experience so long as you have a compatible controller to work with and a Game Pass Ultimate subscription.
By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
Microsoft could expand to new markets with ad-supported game streaming.
Microsoft is reportedly planning to offer free game streaming in exchange for advertisements. As per TweakTown, Xbox Gaming CFO Tim Stuart suggested during the recent Wells Fargo TMT Summit that to expand geographically, it would be ideal to leverage the company's xCloud service, allowing players to cloud stream games at any ‘endpoint' via a simple Game Pass Ultimate subscription. He further added, “For models like Africa, or India, Southeast Asia, maybe places that aren't console-first, you can say, ‘Hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?'”
Microsoft is considering ad-based business models for its Xbox Game Pass streaming service, according to chief financial officer Tim Stuart.
Microsoft could soon be making an interesting offer to expand Game Pass to more markets.
Microsoft is exploring the possibility of offering access to Xbox Game Pass in exchange for viewing advertisements.
Xbox Series X|S maker Microsoft has once again expressed a desire to release its membership service Game Pass on to PS5, PS4, allowing first-party titles like Starfield and Forza Motorsport to become available to a wider audience. Xbox CFO Tim Stuart made the comments during the Wells Fargo TMT Summit, stating it to be a «bit of a change of strategy».
Xbox boss Phil Spencer says Microsoft spends over $1 billion a year bringing third-party titles to Xbox Game Pass.