Meta’s $500 Quest 3 targets consumer mixed reality
27.09.2023 - 19:13
/ techcrunch.com
Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus – if one can be found – was that the headset presented some impressive technological leaps over its consumer predecessor (the Quest 2), but the $1,500 price tag was ultimately prohibitively expensive. If that sounds at all familiar, it’s because that’s more or less the same feedback we see every time an intriguing new headset his the market.
I had the opportunity to try the headset out back in January at CES, along with the latest from HTC, Magic Leap and Sony PlayStation. I probably shouldn’t have tried it on immediately after the Magic Leap 2 – which was the ultimate example of very good, but entirely too expensive XR technology.
The Quest Pro isn’t the Magic Leap, even though the two are effectively going after the same subset of users: enterprise clients. Meta and Magic Leap both – I think rightfully – determined that the real money is in selling headsets for training, prototyping and other business-minded functions. Many big corporations will spend $1,500 (or even $3,300) without batting an eye, if it means saving money in the long run.
But Meta is not quite ready to abandon the consumer market just yet – nor is it ready to put all its eggs in the AR basket. Sticking to mixed reality affords a fuller spectrum of applications, including more immersive VR experiences – including games. For the AR bit, opaque headset like the Quest Pro rely on passthrough technology, using on-board cameras to effectively reconstruct an image of the world around you.
It’s no surprise, then that the new Quest 3 maintains that technology. The big question is why the Quest Pro is sticking around. The obvious answer is that the Pro is less than a year old. The Quest 2, on the other hand, if a week or two short of its third birthday – in fact, it was released so long ago that it still carried the Oculus name.
Image Credits: Darrell Etherington
Ultimately, however, there is a lot on this new headset that makes the pro version seem almost redundant – or, at very least, very overpriced. While it’s true that new headset lacks some of that enterprise edition’s more premium features, the Pro’s starting price is around 3x that of the Quest 3. That’s not easy to justify. Of course, Meta’s not really thinking much about enterprise year.
Last week, we attended briefing in the Bay Area, featuring the new headset. The Meta Quest 3 inherets a lot of DNA from the Pro, including its mixed reality platform. Even if the company had already invested years and millions into the VR content side of things, maintaining both categories would be foundational, as full immersion lends itself better to the non-casual end of the gaming spectrum. With the exception