A new patch has been released for Final Fantasy 7 Remakeon PlayStation 5, PlayStation 4, and PC which tweaks the ending and alters one of the outfits worn by Tifa during a flashback scene.
10.02.2024 - 05:01 / tech.hindustantimes.com / Bob Iger / Ai
Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series.
Dubbed "Disney's Magic Words," this tool introduces a new form of contextual advertising for the Disney and Hulu streaming services. It uses a combination of AI and machine learning to analyze and tag scenes across its library, identifying the contents, brands, images and mood.
Brands can use these descriptive tags, known as metadata, to identify a specific scene or mood and then personalize messaging to match.
"What that means is leaving broad demos (demographics) behind and buying specific audiences," said Geoffrey Calabrese, Omnicom Media Group's chief investment officer. "These magic words are literally going to be able to connect me to the emotions of the consumer, at an audience level. And for us, that's really a game changer."
Omnicom is one of six global advertising companies taking part in an early beta test of this advertising product, Disney told Reuters. The other beta partners are Dentsu, GroupM, Horizon Media, IPG Mediabrands and Publicis Media. The company announced the new ad features last month, at a showcase at the Consumer Electronics Show in Las Vegas.
Rita Ferro, Disney's global head of ad sales, said the feature allows advertisers to maximize the impact of their messages "because it resonates with concepts that the viewers experience."
Disney's investment in streaming ad technology comes as advertisers are moving away from broadcast and cable TV, along with viewers. The company's advertising revenue fell nearly 3% in its fiscal 2024 first quarter to $3.35 billion, according to LSEG, reflecting declines in traditional TV viewership. Researcher eMarketer estimated Disney accounted for about $790 million in revenue last year.
CEO Bob Iger told investors during the company's quarterly investor call on Wednesday that the ad-supported version of the Disney service has attracted more than 1,000 advertisers in the first quarter, a tenfold increase from launch.
"Our revolutionary approach to technology ensures that our entire streaming portfolio will be the ultimate destination for brands in the years ahead," Iger said in a statement to Reuters.
Half of consumers who sign up for Disney opt for the less-expensive version of the service, which includes advertising, said Joe Earley, president of Disney's direct-to-consumer business. He said the company has spent years refining ad technology that has been designed specifically for streaming. Its Hulu service launched as a free, advertising-supported service in 2008.
"Disney didn't have to ramp up," Earley said. “It hit the ground running.”
A new patch has been released for Final Fantasy 7 Remakeon PlayStation 5, PlayStation 4, and PC which tweaks the ending and alters one of the outfits worn by Tifa during a flashback scene.
Surviving in demands quick mastery of its system, and grasping these secret mechanics early will help players make the most of their time in this must-play gaslamp fantasy. However, with so much to do, it can be easy to miss important information hidden beneath the game’s Victorian rouge. The sooner players can discern the information available to them, the sooner they’ll be able to avoid unnecessary frustration, optimize their resources, and overcome the game’s many challenges.
Realm Cards in offer a lot of interesting ways to spice up the game, and the most memorable ones tend to do so in ways that are truly inventive or transformative. Although some Realm Cards determine basic attributes of a generated realm like its biome, others have more unusual effects. Minor Realm Cards are where the system tends to shine, making it possible to break the laws of nature or randomize unique attributes to keep exploration fresh even after plenty of gameplay experience.
Disney's popular trading card game, , releases special Enchanted rarity cards with each of its sets, beginning with 12 of these coveted cards in. When launched in the summer of 2023, the game had a rough start with distribution problems making it so getting any card for the game was a monumental task, much less the special Enchanted cards. It took several months, but the supply is now at a level where the game is fairly easy to find in stores, although the Enchanted cards are still elusive jewels.
With the Star Wars franchise seemingly suffering from the same general downturn affecting the Marvel Cinematic Universe, one fan has taken to an online forum to share what he believes is one way the franchise can bounce back.
Baldur's Gate 3 has been nominated across five categories at the Gayming Awards.
As each set is added to the trading card game , the dynamics for competitive play and what cards are most desirable to create the strongest meta decks get switched up, and is doing it again in a big way. The introduction of location cards adds a whole new game mechanic for players to learn, and present large changes to strategies. Of course, when building any deck, players should think about the strategy they want to use, as simply having a great card will mean very little if it doesn't match the style of play incorporated.
THQ Nordic has announced Disney Epic Mickey Rebrushed, coming to Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X this year.
has reportedly dropped “The Kang Dynasty” from the title of the upcoming fifth movie, according to The Hollywood Reporter.
A Disney Dreamlight Valley player has used the game's extensive design tools to create a house that honors the story of the first Chronicles of Narnia book, The Lion, The Witch, and the Wardrobe. The life simulation and adventure game from Gameloft finally saw its official release at the end of last year after a period in early access. Since then, news fans, as well as those who joined while the title was still under construction, have been exploring the expanded world and checking out all the possibilities of Disney Dreamlight Valley.
While Star Wars fans have had a lot to say about Star Wars: The Last Jedi and the sequel trilogy as a whole since its release, one observant viewer has taken to social media to point out one interesting way in which they think The Last Jedi got a leg up on the other Disney-era trilogy films.
After unlocking the Glade of Trust and reaching a Friendship of Level 8 with Scrooge McDuck in , you will receive access to a Friendship Quest called "." To get started, you must find and speak with the miser about the gold coin Ursula gifted him. Scrooge McDuck believes that the coin is connected to a larger treasure hidden somewhere in the Village.