Ex-MZ CEO launches BeFake, an AI-based social media app

16.08.2023 - 14:11 / venturebeat.com / Ai

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Alias Technologies, an AI company started by former Machine Zone CEO Kristen Garcia Dumont, has introduced BeFake, a social media app for digital self-expression. It’s built on the catch phrase, “Why be real when you can be fake?”

The app, now available on both the App Store and Google Play, offers a refreshing alternative to the conventional reality portrayed on existing social media platforms, said Kristen Garcia Dumont, CEO of Alias Technologies, in an interview with GamesBeat.

BeFake, powered by Alias Technologies’ AI tech, provides users with an engaging platform to amplify their presence on social media by unleashing their imagination. By inputting text prompts, users can transform themselves into captivating augmented visuals, enabling them to vividly express their authenticity and explore the endless possibilities of their creativity beyond the limitations of the physical world.

“BeFake represents a revolution in how we interact with social media and the growing presence of AI in our social circles,” said Garcia Dumont. “It is more than just an app; it’s an expressive outlet that empowers new ways of connecting with friends through AI-generated visuals. We believe authenticity can shine through fantasy as much as reality.”

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In contrast to the typical posts seen on traditional social media platforms, BeFake’s AI-generated content is fresh, engaging, and thought-provoking, she said. The platform encourages a form of communication that stimulates users’ imagination, providing them with a new way to explore their identity beyond physical boundaries. Additionally, it serves as a welcoming introduction to AI prompting.

Dumont added, “I’m really passionate about breaking down the barriers of human connection, and believe we can use AI to democratize social media and reduce the stress, pressure, and vulnerability many of us feel in posting. While we believe the movement to show raw, real-life candids online was well-intentioned [like with BeReal], our thesis is quite different. People want aspirational social media and to show their best selves online, and BeFake lets users easily make any moment AI-augmented and share their creativity with friends.”

With its user-friendly interface, the BeFake app ensures a seamless and enjoyable journey from imagination to visualization. Users are invited to join the BeFake community,