By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
14.12.2023 - 15:44 / gamesindustry.biz
Sign up for the GI Daily here to get the biggest news straight to your inbox
Following the ESA's bringing E3 to an end, CEO Stanley Pierre-Louis says that gaming firms have various methods to promote their titles to meet business needs.
In an interview with GamesBeat, the executive reflected on what led to abandoning the event.
He did not provide a direct answer but posed that the decision was partly a result of the industry's needs changing over time.
"Video game companies have new and exciting ways to reach people. They can do it on a timetable that meets their business needs. This doesn't take away from the need to bring people together," said Pierre-Louis.
"We'll think about exploring ways to bring everyone together to tell a story about the industry. I don't know what form that will take."
He added, "We're spending time thinking through what that narrative is, because there's a nice moment for the industry to reshape and refashion how the public thinks about games. But it's early thinking. "
When asked if competition, such as The Summer Game Fest, played a factor in the decision, Pierre-Louis said this was not a significant factor in abandoning the show. He again noted that companies creating their own showcases became critical over the years.
The ESA CEO also acknowledged the decision to pull the plug wasn't just because of the challenges ReedPop (GamesIndustry.biz parent company) faced when trying to revive the show, but those helped the organizer come to the decision.
E3's closure was announced yesterday, but throughout the year, the event navigated rocky waters.
ReedPop was on pace to run E3 2023 after an online version in 2021 and two cancellations in 2020 and 2022.
This year's show was canceled in March 2023, and then in September, ReedPop and the ESA parted ways over E3.
Sign up for the GI Daily here to get the biggest news straight to your inbox
By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
The recent Apple Watch sales ban in the U.S. was thanks to the efforts of Masimo, a health technology firm that claims Apple uses stolen technology in its latest smartwatch models. Though Masimo has found some measure of success against the most valuable company in the world, the journey has been harrowing, both mentally and financially, with CEO Joe Kiani stating that around $100 million has already been spent in its legal battle.
Chinese tech giant Huawei said Friday it "weathered the storm" of US sanctions as it announced a rise of almost nine percent in revenues in 2023, a year that saw it shock Washington with the release of a high-end smartphone.
MediaTek previously announced that it has successfully developed the 3nm SoC with TSMC, making it 32 percent more power-efficient than previous-generation silicon, though the exact name of the chipset was not mentioned. Now, the Taiwanese company’s CEO has spoken about the close partnership with its foundry partner, stating that both entities are working together to launch its first 3nm product, which is rumored to be called the Dimensity 9400.
Intel and many other tech companies have amassed against NVIDIA in a "War of Words" claiming that the green team's AI success came from "Luck". However, NVIDIA says that the company's success is attributed to clear vision and execution which Intel lacked.
With developer Studio Wildcard still working to turn around player sentiment on the recently released Ark Survival Ascended, the boss of its parent company has insisted Ark 2 is still on track for a late 2024 release window.
Alan Wake 2 certainly isn't afraid to be weird, whether it's letting you change the layout of a level at the press of a button, or suddenly turning into a full-blown musical. Making a game so wilfully out there must be a nerve-wracking experience, however, as you've got no idea whether your kooky ideas are going to land with the audience. Yet according to Alan Wake 2's creative director Sam Lake, Remedy's belief in the game was boosted during development by a film that is equally weird and brilliant.
When I played Baldur's Gate 3 back in the autumn, I decided to roll with a Dark Urge Paladin, and it was such a fascinating experience that I wrote a whole article about it. But to give you the notes, combining a class that's sworn to abide by justice with a character who just flippin' loves murder creates an incredible internal conflict, leading to a character arc which, for me, felt like the closest you could come to a canonical playthrough of BG3.
Baldur's Gate 3 developer Larian decided "from the get-go" that the mammoth RPG wouldn't be coming to Xbox or PC Game Pass, and that isn't going to change.
Intel's CEO, Pat Gelsinger, has called out NVIDIA's CUDA being a shallow moat and that the entire industry is motivated to end its dominance in the AI market.
The CEO of Take-Two Interactive, Rockstar Games’ parent company, says AI will help studios produce higher-quality games. However, he doesn’t believe it will make game development faster or cheaper.
Earlier this week, it was announced that the Electronic Entertainment Expo — better known as E3 — has been permanently shut down, following its cancellation in 2020, 2022, and 2023 (and shift online in 2021). Now, Stanley Pierre-Louis, the president and CEO of the Entertainment Software Association (ESA), which organized E3, has spoken more about the reasoning behind the decision.