Square Enix's CEO wants to be "more aggressive" in applying AI to game development and publishing going forward.
14.12.2023 - 15:37 / comingsoon.net / Ai
The CEO of Take-Two Interactive, Rockstar Games’ parent company, says AI will help studios produce higher-quality games. However, he doesn’t believe it will make game development faster or cheaper.
Take-Two CEO Strauss Zelnick spoke at the Paley International Council Summit in New York last month. As Gaming Bible reported, his talk discussed how AI could enhance games like the upcoming Grand Theft Auto VI. Zelnick did not confirm whether GTA 6 uses AI development tools. Instead, he argued that generative AI will let developers create better games for the same amount of time and money. However, the Take-Two executive doesn’t expect that will translate to a net reduction in cost or development time. As such, consumers shouldn’t expect a decrease in prices.
Developers have used rising development costs to justify microtransactions and the shift to charging $70 for AAA games. Therefore, the more cynically minded might wonder if the Take-Two executive is making excuses.
Still, this attitude is in line with Zelnick’s past statements. During a November interview with CNBC’s Mad Money, the Take-Two executive argued that generative AI will improve game quality and benefit the consumer. However, during Take-Two’s earnings call in May, he argued that much of the discourse around AI is blatant hyperbole. This includes the idea that AI might come to dominate game development. “Genius is the domain of human beings, and I believe will stay that way,” said Zelnick.
Of course, this doesn’t necessarily address the controversy around AI, including the fear that developers will use it to cut staff and corners. Nexon subsidiary Embark Studios recently faced criticism for using AI-generated voice lines in The Finals. Embark and Take-Two may argue that they don’t intend AI to replace human actors and developers, but only time will tell if that is true.
Square Enix's CEO wants to be "more aggressive" in applying AI to game development and publishing going forward.
The recent Apple Watch sales ban in the U.S. was thanks to the efforts of Masimo, a health technology firm that claims Apple uses stolen technology in its latest smartwatch models. Though Masimo has found some measure of success against the most valuable company in the world, the journey has been harrowing, both mentally and financially, with CEO Joe Kiani stating that around $100 million has already been spent in its legal battle.
Dragon's Dogma 2 is less than three months away from being released. Just a year and a half ago, this remained a pipe dream for fans of the original action RPG, as ten years had passed without a sequel. Then the June 2022 announcement came and they could finally rejoice.
MediaTek previously announced that it has successfully developed the 3nm SoC with TSMC, making it 32 percent more power-efficient than previous-generation silicon, though the exact name of the chipset was not mentioned. Now, the Taiwanese company’s CEO has spoken about the close partnership with its foundry partner, stating that both entities are working together to launch its first 3nm product, which is rumored to be called the Dimensity 9400.
Final Fantasy 7 Rebirth's director, Naoki Hamaguchi, has said that there's one scene in the game that's going to make players "lose their minds".
Excitement over the upcoming release of Grand Theft Auto 6 (GTA 6) is letting publisher Take-Two Interactive Software Inc. deflect investor attention from a big problem: its $12 billion foray into the shrinking mobile-games business.
Intel and many other tech companies have amassed against NVIDIA in a "War of Words" claiming that the green team's AI success came from "Luck". However, NVIDIA says that the company's success is attributed to clear vision and execution which Intel lacked.
Masimo Corp. Chief Executive Officer Joe Kiani, head of the medical device maker that has put Apple Inc.'s smartwatch on the brink of a US ban, said he'd be open to settling with the company.
Danganronpa's creator has said he doesn't care if his games sell well - he's just focused on making games that he likes.
With developer Studio Wildcard still working to turn around player sentiment on the recently released Ark Survival Ascended, the boss of its parent company has insisted Ark 2 is still on track for a late 2024 release window.
Iron Lung, an indie horror game so popular it's getting a movie adaptation starring Markiplier, has raised its pricing on Steam to $8 (£6.70), a price hike of two whole dollars. For some reason, this has upset people to the point where the game's developer David Szymanski felt the need to respond.
When I played Baldur's Gate 3 back in the autumn, I decided to roll with a Dark Urge Paladin, and it was such a fascinating experience that I wrote a whole article about it. But to give you the notes, combining a class that's sworn to abide by justice with a character who just flippin' loves murder creates an incredible internal conflict, leading to a character arc which, for me, felt like the closest you could come to a canonical playthrough of BG3.