In the latest step in its restructuring initiative, Embracer Group has announced that it will be splitting into three different companies. Embracer is a Swedish video game and media conglomerate that got its start in 2011 as Nordic Games Licensing, taking over the intellectual properties of defunct publishers like JoWooD and THQ. In the years since, the company has grown into a major presence in the video games space.
Beginning in 2019, Embracer ramped up its acquisition of video game developers and publishers, adding Saber Interactive, Gearbox Entertainment, Demiurge, Aspyr, Crystal Dynamics, Eidos-Montreal, and more to its roster. However, just months after it purchased Square Enix Montreal in August 2022, Embracer shut down several of the developer’s mobile games and, shortly afterward, the studio itself. This was the first of many cost-cutting and debt-reduction measures for Embracer, which have continued to this day and resulted in layoffs, studio sales and shutdowns, and project cancellations.
Now, Embracer has announced that it is continuing with the restructuring by splitting into three separate entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. These will be standalone publicly listed companies, and each will be taking with it part of Embracer’s existing portfolio, though it hasn’t yet been announced exactly where each IP will be going.
Asmodee — a French company focused on board, card, and tabletop games — was acquired by Embracer in 2021 and rebranded as Twin Sails Interactive in 2022. As an independent company separate from Embracer, Asmodee will continue publishing and distributing tabletop games. Right before its acquisition by Embracer, the company had announced that it would begin licensing its board game IPs for digital development, though it’s currently unclear if this is still part of Asmodee’s plans.
Coffee Stain & Friends will continue working on indie and A/AA paid and free-to-play games for multiple platforms, including mobile. Though Coffee Stain group was acquired by Embracer in 2018, it retained its independent status. The company is primarily known for its space dwarf first-person shooter Deep Rock Galactic, the zany action game Goat Simulator, and its sequel, Goat Simulator 3, but it also has multiple publishing and development subsidiaries.
Middle-earth Enterprises & Friends will be focusing on the development and publishing of AAA games on both PC and console. It will be taking over The Lord of the Rings and Tomb Raider franchises, as well as other currently unnamed intellectual properties.
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Blizzard has been tuned in to player feedback, and they've stated that they're committed to improving Diablo 4's endgame. Player feedback from those who tested the new Pit of Artificers coming in Season 4 was largely positive, but players noticed that the activity wasn't dropping nearly enough crafting materials for the new Masterworking crafting system. On the PTR, The Pit dropped the same amount of crafting materials whether solo or in a group, but the player opening the dungeon received a slightly larger share of the spoils. Blizzard's intent behind this system was to ensure that solo players wouldn't feel obligated to join groups, and that seems reasonable at first glance. However, not increasing the total crafting material yield when completing The Pit while grouped actually pushed players in the opposite direction — players were discouraged from running The Pit in groups unless they could complete the dungeon three times faster than they could have completed it solo. Thankfully, Blizzard appears to have listened to player feedback on this, and according to the recently released patch notes, the newly updated system is going to be much more straightforward: players opening The Pit now receive 100% of the crafting materials that they would have received solo while group members receive 50%. Updated Pit Drop Rates While Grouped
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Embracer Group has announced its intention to transform into three standalone publicly listed entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends.
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Embracer Group, the embattled gaming conglomerate that owns the rights to 'The Lord of the Rings' franchise, has announced that it is splitting into three different companies. The group, which went through significant restructuring this year and sold off major game studios like Saber Interactive and Gearbox to reduce debt, will separate into Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. The three games and entertainment companies will be standalone, publicly listed entities, Embracer said, with the split “enabling each entity to better focus on their respective core strategies and offer more differentiated and distinct equity stories for existing and new shareholders.”
Famed mass-layoff-manufacturing corporation Embracer Group are dividing into three companies, which will be listed separately on Sweden’s stock exchange. Those companies are: Asmodee Group, which comprises Embracer’s tabletop games biz; Coffee Stain & Friends, an evolution of the existing Coffee Stain publisher, who will pursue "a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile"; and Middle-earth Enterprises & Friends, “a creative powerhouse in AAA game development and publishing for PC and console, as well as the stewards of The Lord of the Rings and Tomb Raider intellectual properties, among many others”.