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07.09.2023 - 14:49 / eurogamer.net
The owner of E3, the video game industry's most important annual showcase, has confirmed it currently has no organiser or location to hold the show in 2024.
Reedpop, the owner of events such as PAX, EGX and websites such as Eurogamer.net, has now said it will not work on future iterations of E3, after previously partnering with the ESA to relaunch the show this year.
The ESA has also informed the Los Angeles Convention Centre, E3's long-held home, it will not turn up there in 2024 — following an earlier report which stated the LA City Tourism Department did not expect the show to run there for the forseeable future.
Eurogamer sister site GamesIndustry.biz reported today that it understands the ESA is now looking to 2025 for a «complete reinvention» of the show.
Reedpop had previously signed a multi-year deal to organise E3, beginning this year. But plans for the show ultimately fell through, with the show cancelled by «mutual decision».
«While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location,» ESA president and CEO Stanley Pierre-Louis said.
«We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.»
Horizon Forbidden West: Complete Edition is coming to PlayStation 5 on October 6.
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Happy September, Polygon readers!
Events company ReedPop, which has been partnering with the Entertainment Software Association (ESA) for the past 14 months, will not be working on future E3 events. Reedpop has a good track record with live events, most recently organising PAX West in Seattle the past weekend, but didn't run a single E3 in that admittedly short timespan, with this year's event being cancelled due to a lack of involvement from the industry's big players.
Bad news for fans of trade events with an identity crisis: it looks increasingly like E3 will not happen in 2024 either. The ESA have informed the Los Angeles Convention Center, the event's traditional home, that it will not be hosting a show there next year, and events company ReedPop are no longer working with the ESA on future E3 events.
The future of E3 is continuing to look bleak, but the games industry has seen the emergence of another major summer event in the form of Summer Game Fest. The event has been running for four years at this point and seen quite a bit of success, and unsurprisingly, it will be returning for its fifth year in 2025.
E3 2023 was canceled back in March, and PAX organizer ReedPop was in charge of organizing the event, the first of a multi-year contract. However, E3's overseer the ESA has announced this partnership will not continue.
With ReedPop no longer involved, the ESA is working on new plans to evolve and reinvent E3.
PAX organiser ReedPop will not be working on future E3 events, the company and the ESA have announced.
The Entertainment Software Association (ESA) and ReedPop are no longer working together on the next E3. The companies have announced they’ve parted ways, and PAX organizer ReedPop will not be working on any future E3 events.