The former NPD Group (now named “Circana”) has released its full North American sales data for March, and it seems like it was an up-and-down month for the industry. Players spent $4.9 billion on games, additional content, and hardware in March, up 4 percent year-on-year. This increase came from mobile and software spending, as hardware sales were down 31 percent year-on-year with PS5 #1 in terms of unit and dollar sales, Switch #2 in terms of unit sales, and Xbox Series X/S #2 in terms of dollar sales.
In terms of software, Capcom’s Dragon’s Dogma 2 was the big winner at #1. We’ve already heard DD2 was surprisingly successful, but according to Circana, it’s already sold more than every previous Dragon’s Dogma game combined. Other additions to the chart include MLB The Show 24 at #3, Rise of the Ronin at #5, Princess Peach Showtime! at #6, Unicorn Overword at #8, and WWE 2K24 at #9. Final Fantasy VII Rebirth slid from #2 in its debut month to #7 in March, and according to Circana, currently sits at #14 on the list of all-time best-selling Final Fantasy games, backing up reports the title is underperforming. Meanwhile, Helldivers 2 held strong at #2, remaining the top game of the year so far.
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Here are March’s top 20 premium games according to Circana:
1 - Dragon's Dogma 2
2 - Helldivers 2
3 - MLB The Show 24
4 - Call of Duty: Modern Warfare III
5 - Rise of the Ronin
6 - Princess Peach: Showtime!
7 - Final Fantasy VII Rebirth
8 - Unicorn Overlord
9 - WWE 2K24
10 - Hogwarts Legacy
11 - Madden NFL 24
12 - EA Sports FC 24
13 - Minecraft
14 - Horizon Forbidden West
15 - Tekken 8
16 - Rainbow Six Siege
17 - Elden Ring
18 - Mario Kart 8 Deluxe
19 - Spider-Man 2
20 - Mortal Kombat 1
And here are the top games of 2024 to date:
1 - Helldivers 2
2 - Call of Duty: Modern Warfare III
3 - Dragon's Dogma 2
4 - Final Fantasy VII Rebirth
5 - MLB The Show 24
6 - Tekken 8
7 - Suicide Squad: Kill the Justice League
8 - Madden NFL 24
9 - Persona 3 Reload
10 - Hogwarts Legacy
What are your thoughts on the March NPD/Circana charts? Any big surprises or things you’re happy to see?
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Square Enix seems to have been disappointed by the sales of Final Fantasy 7 Rebirth. According to Bloomberg, company president Takashi Kiryu revealed to analysts after its earnings call that Final Fantasy 7 Rebirth was unable to reach the launch momentum required to hit internal targets.
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It's natural that everyone's been a little antsy about Final Fantasy 7: Rebirth lately. For weeks, analysts and fans have been discussing the game's potential underperformance compared to its predecessor, Remake, amid worries this might impact the future of the 7 Remake trilogy. Today, we got a little more data on what's really going on here - though the jury is still out on how publisher Square Enix is looking at the numbers.
Circana’s March 2024 data on video game spending in the United States is available, with Dragon’s Dogma 2 and Helldivers 2 scoring big. In the midst of all this is Final Fantasy 7 Rebirth, the long-awaited second part in the Final Fantasy 7 Remake trilogy, which is the fourth best-selling title in the US year to date.
For all the positive things players have to say about Final Fantasy 7 Rebirth, one aspect of the game which we've seen nothing but ire directed towards is its confusingly worded retry screen, which players will be hit with in the event of a Game Over. Thankfully, this issue has been quietly addressed in the game's most recent patch, which fixed Platinum Trophy progression, making it at least slightly less confusing now.
Unless a game is breaking records, it's quite rare that we get direct sales data from publishers — and Square Enix in particular is somewhat notorious for this. As such, interested parties usually have little choice but to try and determine commercial success through other means.