NVIDIA's board partners are reportedly increasing the prices of various GeForce RTX 40 & RTX 30 GPUs in China which is a stark contrast to what's happening in the US markets.
19.03.2024 - 14:35 / screenrant.com / Cornelia Lucht
Gamers worldwide have been awaiting titles like , for nearly a decade. Capcom's new action-adventure RPG, has received rave reviews, bolstering the already impressive hype surrounding the game. But the success of the title arrives with a huge cost — literally.
While utilizing the character creator is free, accessing the full version of is not. Purchasing the game will set the consumer back US$70 as the title follows the pricing trends of several other AAA games in 2023 and 2024. Unfortunately, this isn't the only issue with the game's cost, as some countries must pay even more exorbitant prices.
Capcom should investigate regional pricing for. Several countries have surpassed the price of the game in the United States. Furthermore, Capcom has priced the game at over US$70 across 13 countries, according to SteamDB. The most egregious of these is in Costa Rica, where the game sells for 424,000 colons, or US$83.18 when converted. Some have claimed that the cost of the game is too high, especially when considering the average monthly salary of some countries (via WorldData.info).
Currency
Price Converted To US$
Average Monthly Salary in US$
Costa Rican Colon
$83.18
$1076.67
Mexican Peso
$80.75
$901.67
New Zealand Dollar
$77.85
$4090.83
Polish Zloty
$74.65
$1575
Peruvian Sol
$73.13
N/A
Uruguayan Peso
$72.88
N/A
Kazakhstani Tenge
$72.50
$802
Swiss Franc
$72.23
$7958
Australian Dollar
$70.85
$5070
Singapore Dollar
$70.81
$5600
Euro
$70.77
N/A
Israeli New Shekel
$70.35
$4595
Canadian Dollar
$70.20
$4413
U.S. Dollar
$69.99
$6398
Capcom should examine local economies when determining a game's cost. As a simple metric, studios should ask, "" This is the case in several countries like Kazakhstan, where costs US$72.50 when converted from the local Tenge, and the average monthly income is around $802. Emerging markets especially deserve extra attention so studios can maximize their revenue while valuing their product reasonably.
Further analysis of prices reveals that there are only six regions where the game's price is below US$60. The lack of price adjustment illustrates an ongoing issue with developers not catering to countries' economic situations worldwide. Capcom should consider lowering the hefty charge on the game to adjust to the needs of both developed and developing markets.
Studios other than Capcom suffer from issues with adjusting regional pricing. For instance, Sony's breaks the Steam-recommended prices, with even some countries like China witnessing a 109% increase in price from the recommended to the current cost. Even in Switzerland, the game is set at about US$69 when converted from Francs. The video game industry's price-setting standards highlight increasing issues with worldwide pricing.
Region
NVIDIA's board partners are reportedly increasing the prices of various GeForce RTX 40 & RTX 30 GPUs in China which is a stark contrast to what's happening in the US markets.
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