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Blind Squirrel Games rebrands to mark its growth in gaming
14.09.2023 - 14:17 / venturebeat.com
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Blind Squirrel Games has unveiled a new brand identity to mark its growth and progress in the game industry.
The rebranding effort coincides with the appointment of Brian Waddle, cofounder of Telltale Games, as the senior vice president of business development at Blind Squirrel Games. And it underscores a change at Blind Squirrel Games where the company is doing more of its own original games.
The studio, known for its high-quality game development, has undergone a comprehensive transformation that includes a fresh logo, tagline, and website. Blind Squirrel Games collaborated with the renowned video game industry creative agency, 1minus1, to create a distinctive brand identity.
Brad Hendricks, CEO and Founder of Blind Squirrel Games, said in an interview with GamesBeat that the company is dedicated to elevating the craft of video game creation and its passion for inspiring visual and verbal expression through its work. The changes reflect how it wants to make more of a name for itself.
“I’m thrilled to introduce the new Blind Squirrel Games to the world,” said Hendricks. “Since our inception, we’ve been focused on elevating the craft of video game creation through a unique approach to development, and 50-plus games later, we recognized it was time to reimagine our brand to best communicate who we are now and where we’re headed.”
He added, “Hiring Brian Waddle as our new SVP of Business Development is a huge part of that direction. Working with 1minus1, we were able to create a strong brand that perfectly pays homage to our heritage while speaking to our goal of inspiring visual and verbal expression through our work as creators who are deeply passionate about video games.”
Waddle said in a statement, “With this huge next chapter on the horizon for Blind Squirrel Games, timing couldn’t be better for me to join the team. Having been in this business for double digit years, I’ve known about Blind Squirrel Games since its inception and have enjoyed seeing them grow and develop a respected name in this industry. I am looking forward to helping the team forge ahead in achieving the next 13 successful years.”
Blind Squirrel Games engaged in a form of outsourcing known as co-development, where it worked as a close partner with larger game studios that needed extra help in creating a big game. Now the company has about 131 employees.
Based in Orange Count and Austin, Texas, Blind Squirrel
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